We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Diagnostic
Free Dcrayon Score in one business day. We audit your current influencer marketing end-to-end: Cost per engagement, Earned media value, Attribution-adjusted ROAS. You see what we see before any money changes hands.
Step 2: 90-day roadmap
Scoped to your actual gap, not a template. The roadmap targets Cost per engagement as the primary KPI. Sprint cadence: Monday plan, Thursday QA, Friday review on a call.
Step 3: Execute and compound
3-14 days to first measurable results. Top channels for this vertical: Instagram, YouTube, UGC Ads. What works gets scaled weekly. What doesn't gets killed fast.
Step 4: Report and iterate
One dashboard, one number. Weekly report against the Cost per engagement target. No mystery, no "trust us" black boxes. Month-to-month after the first 90 days.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
AI-first strategy
Traditional agencies still optimise for clicks. We optimise for share-of-answer across AI engines and performance media simultaneously.
Senior strategist, not an AM
The person who scopes your programme runs it. No offshore handoffs. One Slack channel, one decision-maker.
Cost per engagement as the KPI
We report against revenue metrics, not vanity. Cost per engagement is the primary, with Earned media value as the lead indicator.
24-hour scope turnaround
Most agencies take a week to respond. We deliver a written scope and fixed estimate in one business day.
Mutual kill-switch
Month-to-month after the first 90 days. Reference calls with three current clients before you sign. No lock-in.
5.8x median ROAS
Across 500+ campaigns. Not cherry-picked, not projected. The median. We share the methodology in the scoping call.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Most influencer marketing retainers run Rs 3L to 6L per month for multi-channel programmes. Starter single-objective engagements begin at Rs 60,000. The quote is anchored to your Dcrayon Score readout — your actual gap — not a flat rate card. We share the full scope and fixed estimate within one business day of the diagnostic.
For this vertical, first measurable results typically arrive in 3-14 days. The primary KPI we track is Cost per engagement. Top channels: Instagram, YouTube, UGC Ads. We set 30/60/90-day checkpoints so there's never a "wait and see" quarter.
Three things: (1) AI-first since 2024 — we optimise for AI Overviews, ChatGPT and Perplexity citations alongside traditional channels. (2) Senior strategist on every account, no junior handoffs. (3) 5.8x median ROAS across this vertical, verified in the scoping call. Mutual kill-switch after 90 days.
Primary: Cost per engagement. Lead indicators: Earned media value, Attribution-adjusted ROAS. We avoid vanity metrics (impressions, reach) unless they directly correlate to pipeline. One dashboard, updated weekly, reviewed Friday on a live call.
No. After the first 90-day commitment (needed to run a statistically valid test), every engagement is month-to-month with a mutual kill-switch. Most clients renew into year two — 92% retention rate — because the work compounds. Three current client references provided before you sign.
The three we solve most often: (1) Fake follower inflation. (2) Attribution to influencer touchpoint. (3) Content rights and usage. The Dcrayon Score readout identifies which of these (and which others) apply to your specific situation before any work begins.
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.