We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Performance Tracking
Know your numbers Attribution systems that track influencer impact from impression to sale. Understand exactly what each collaboration delivers.
Step 2: ROI Analysis
Calculate true return Comprehensive ROI calculation including all costs. Know whether influencer investments are profitable.
Step 3: Audience Assessment
Quality over quantity Analysis of who influencer content actually reaches. Identify partnerships that connect with your target buyers.
Step 4: Optimization Insights
Improve future campaigns Learn what works and what doesn't. Data-driven recommendations for better influencer collaboration results.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
Beyond Vanity Metrics
Follower counts and likes mean nothing if they don't drive sales. We evaluate influencer collaborations based on actual business impact—traffic, leads, and revenue generated.
Full Attribution Tracking
Track every conversion from influencer content to sale. Custom tracking links, promo codes, and pixel-based attribution that show exactly what each collaboration delivers.
Benchmark Comparison
How did this campaign compare to others? We benchmark performance against industry standards and your previous campaigns—context that turns data into insights.
ROI Calculation
Calculate true return on influencer investment. We factor in fees, product costs, and staff time against revenue generated—real ROI, not just engagement rates.
Audience Quality Assessment
Did the influencer reach your actual target audience? We analyze who engaged versus who purchased, identifying influencers whose audiences actually convert.
Performance Improvement Insights
Learn what works for future campaigns. We identify patterns in successful collaborations—content types, posting times, and messaging that drive results.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Sales and leads are the ultimate measure. Leading indicators include click-through rate, website traffic quality, and conversion rate from influencer traffic. Engagement metrics matter only if they correlate with business outcomes.
Unique tracking links for each influencer, dedicated promo codes, and post-purchase surveys. We implement attribution that captures both immediate and delayed conversions—important for considered purchases.
Varies by industry. Most successful campaigns achieve 3-8x ROI. Some product categories see higher, some lower. We help you benchmark against your specific industry and set realistic targets.
Analyze who actually engages with sponsored content versus organic. Check follower demographics against your buyer profile. Assess comment quality and engagement authenticity. Real audience matters more than size.
Yes—we identify why campaigns underperform. Often it's audience mismatch, weak creative briefs, or poor product-influencer fit. We provide actionable recommendations for improvement.
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.