We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Community Strategy
Define purpose and value Strategic planning for what your community offers members and what it provides the business. Clear purpose guides all community decisions.
Step 2: Platform Selection
Choose the right home Evaluation of community platform options based on your audience, features needed, and resource constraints. Right platform sets foundation for success.
Step 3: Launch and Seeding
Start with momentum Community launch strategies and initial content seeding that creates activity. Early momentum attracts and retains new members.
Step 4: Ongoing Management
Keep community healthy Content creation, moderation, member engagement, and community health monitoring. Consistent management maintains community value over time.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Community Strategy Development
We help define what community means for your brand. Not every brand needs a community; those that do need clear purpose and value exchange.
Engagement Frameworks
Communities need consistent engagement. We develop response guidelines, discussion prompts, and content that sparks conversation.
Member Value Creation
People join communities for value. We identify what members want, whether that's exclusive content, networking, or access to experts.
Moderation Systems
Healthy communities need rules and enforcement. We establish guidelines and moderation processes that maintain positive environments.
Growth Without Dilution
Growing communities while maintaining culture is difficult. We develop scaling strategies that preserve what makes communities valuable.
Community Health Metrics
We track engagement quality, not just member count. Active participation and sentiment matter more than vanity numbers.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
No. Communities require significant investment to maintain. They work best for brands with passionate audiences, complex products that benefit from peer support, or subscription models where reducing churn matters. We help assess if community is right for you.
Platform depends on audience. Facebook Groups work for broad consumer audiences. Discord suits younger and tech audiences. Slack works for professional B2B. Own-platform communities offer more control but require more effort to grow.
Active member percentage, engagement rate, member retention, and business impact like support ticket reduction or customer retention improvement. Pure member count means little without engagement.
Expect 6-12 months before community becomes self-sustaining with organic member participation. Early stages require significant content and conversation seeding from the brand.
Content that sparks discussion rather than broadcasting. Questions, polls, member spotlights, exclusive previews, and prompts for sharing experiences. The goal is conversation, not one-way communication.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.