We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: E-commerce Marketing
Grow online sales Shopping ads, product feed optimization, and conversion rate improvement. Your online store captures demand and converts visitors into customers.
Step 2: Local Store Marketing
Drive footfall Google Business optimization, local search ads, and location-based targeting. Online marketing translates to people walking through your doors.
Step 3: Retention Campaigns
Keep customers coming back Email sequences, loyalty program promotion, and reactivation campaigns. Existing customers become repeat buyers with the right communication.
Step 4: Seasonal Campaigns
Maximize peak periods Planned campaigns for Diwali, festive seasons, and clearance events. Budget scaling and creative preparation that captures seasonal demand.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Retail Marketing Experience
We've helped brick-and-mortar stores, e-commerce brands, and omnichannel retailers grow. We understand inventory, seasonality, and retail economics.
Local Store Traffic
Google Business optimization, local ads, and store locator pages that drive footfall. Online marketing translates to offline sales.
E-commerce Performance
Product feed optimization, shopping ads, and conversion rate optimization. Your online store captures demand and converts browsers to buyers.
Customer Retention Programs
Acquiring new customers costs more than keeping existing ones. We design loyalty programs and retention campaigns that increase lifetime value.
Seasonal Campaign Expertise
Diwali, festive seasons, and end-of-season sales drive retail revenue. We plan campaigns months ahead and scale budgets during peak periods.
Attribution Across Channels
Customers research online and buy offline (or vice versa). We track the full journey so you understand which marketing actually drives sales.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Google Shopping and search ads capture high-intent shoppers. Social media builds brand awareness. Email drives repeat purchases. Local SEO brings nearby customers. The mix depends on whether you're online, offline, or both.
Store visit tracking, coupon redemption tracking, and customer surveys help connect online campaigns to in-store purchases. We set up measurement systems that show the full picture.
Single-location stores often start with Rs 50,000-1.5 lakh monthly. Multi-location chains typically invest Rs 3-10 lakh. E-commerce brands budget based on revenue percentage, usually 10-20%.
We plan annual calendars around your peak seasons. Budgets increase before major shopping periods. Messaging shifts from awareness to urgency as key dates approach.
Yes. Direct channels have better margins. We help build brand awareness that drives customers to your site instead of just finding you on marketplaces.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.