We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing in Delhi
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: GA4 Setup
Proper configuration from start Complete GA4 property setup with event tracking, conversions, and e-commerce configuration. Your analytics works correctly from day one.
Step 2: Tracking Audits
Find and fix data problems We review existing implementations, identify gaps, and correct configuration errors. Clean data enables confident decision-making.
Step 3: Custom Dashboards
See what matters Looker Studio dashboards built around your KPIs. Daily, weekly, and monthly views that answer the questions your team actually asks.
Step 4: Team Training
Build internal capability Hands-on sessions teach your staff to navigate GA4, pull reports, and interpret data. Your team becomes self-sufficient with analytics.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for businesses in Delhi.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit in Delhi
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
NSP Market Knowledge
We serve businesses in Netaji Subhash Place and surrounding Delhi areas. Local market understanding helps us set up analytics that track what matters.
GA4 Migration Specialists
Universal Analytics is gone. We've migrated 100+ properties to GA4 with proper event tracking, e-commerce setup, and historical data preservation.
Conversion Tracking Accuracy
Misconfigured goals waste marketing budgets. We audit existing setups, fix tracking errors, and ensure every important user action gets measured correctly.
Marketing Platform Integration
We connect Google Analytics with Google Ads, Search Console, CRM systems, and marketing automation. Unified data reveals the complete customer journey.
Custom Reporting Dashboards
Standard reports don't answer your specific questions. We build dashboards in Looker Studio that surface the metrics your team needs for daily decisions.
Staff Training Included
We teach your team to use analytics, not just set it up. Your marketers learn to pull reports, interpret data, and make evidence-based decisions.
FAQ
Questions & answers
What businesses in Delhi ask us about digital marketing before signing.
Default GA4 setup misses most valuable data. Without proper configuration, you won't track form submissions, button clicks, or e-commerce transactions accurately.
We configure GA4 property settings, implement tracking code, set up conversion events, configure e-commerce tracking, connect with Google Ads, and build initial reporting dashboards.
Basic websites take 1-2 weeks. E-commerce sites or complex applications require 3-4 weeks. We verify data accuracy before considering the project complete.
Yes. We audit current implementations, identify tracking gaps, and fix problems. Common issues include duplicate tracking, missing conversion events, and broken e-commerce tracking.
We offer monthly support packages including monitoring, periodic audits, new event implementation, and dashboard updates. Most businesses benefit from quarterly reviews.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.