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Headless CMS choices, judged against the analyst record

Gartner and Forrester both published fresh evaluations of the content management and digital experience market between January 2025 and November 2025. This page sets out exactly what those reports say, what the leading headless platforms list as their prices, and how to run a selection that survives contact with your own content team.

The published evidence

What the analyst reports actually say

Analyst placement is a snapshot of a vendor at a moment in time against a fixed set of criteria. It is a useful filter and a poor substitute for a proof of concept built on your own content model.

Gartner Magic Quadrant for Digital Experience Platforms, January 2025

Gartner, Magic Quadrant for Digital Experience Platforms, published 28 January 2025, as cited in the Progress Software press release of 5 February 2025 and summarised by CX Today. Dcrayon is not evaluated in this report and claims no Gartner recognition.

Leaders

Adobe, Acquia and Optimizely were the three vendors placed in the Leaders quadrant.

Challengers

OpenText and HCL Software were placed in the Challengers quadrant.

Visionaries

Sitecore, Magnolia, Contentstack and Uniform were placed as Visionaries. Contentstack and Uniform appeared for the first time.

Niche Players

Contentful, Builder.io, Pimcore, Liferay, Progress, Kentico, CoreMedia and Squiz sat in the Niche Players quadrant.

Vendors evaluated

17 vendors were evaluated, by analysts John Field, Irina Guseva, Varsha Mehta and Mike Lowndes.

What CMS owners report in practice

Storyblok, State of CMS 2025, based on a survey of 1,300 CMS users.

Teams running two or more CMS platforms at once0%

Fragmentation, rather than platform choice, is the dominant operational problem in most content estates.

Users for whom publishing one piece of content takes over an hour0%

A further group reported delays of a full day or more before content reaches the public site.

Users reporting better time to market and productivity after modernising0%

The gain reported is editorial throughput rather than raw page speed.

Users naming AI content creation as the top thing CMS vendors should do more of0%

AI capability moved up the essential list compared with the previous year's edition.

The wider market context

Headless is growing quickly from a small base while the monolithic installed estate remains enormous. Both facts should shape a shortlist. The modern platforms are genuinely better for multi channel delivery, and the traditional platforms still have far deeper hiring pools and plugin ecosystems.

$2.11B
headless CMS for commerce market in 2025 (The Business Research Company)
41.2%
of all websites still run WordPress (W3Techs, 4 August 2026)
13
CMS vendors scored on 19 criteria (Forrester Wave: Content Management Systems, Q1 2025)
92%
of enterprise IT leaders have implemented or are adopting composable technology (MACH Alliance, February 2026)

Read together, the reports point the same way. Capability parity across the top of the market is high, so the real differentiator has moved to orchestration, governance and how well a platform fits the way your team already works.

List prices next to analyst placementShortlist reference

Prices read from each vendor's own public pricing page in August 2026 and quoted as listed. Analyst placements are from the Gartner Magic Quadrant for Digital Experience Platforms published 28 January 2025, The Forrester Wave: Content Management Systems Q1 2025, and The Forrester Wave: Digital Experience Platforms Q4 2025 published 19 November 2025. Dcrayon is not an analyst firm, holds no analyst rating of its own, and takes no commission from any vendor listed here.

Comparison for Published entry pricing
FeaturePublished entry pricing
Contentstack
Sitecore
Contentful
Storyblok
Sanity
Strapi
Hygraph
Prismic
Selection method

How we run a CMS selection

The order matters. Most failed CMS projects were decided on a demo before anyone modelled the real content, and the cost surfaced two years later as an unbudgeted replatform.

  1. 1
    Audit the content you already have

    We inventory page types, reusable components, locales, media volume and the number of people who touch content in a month. This single input separates a realistic shortlist from a wish list. Given that 61 per cent of teams run two or more systems, per the Storyblok State of CMS 2025 survey of 1,300 users, the first job is often consolidation rather than purchase.

  2. 2
    Write the requirements before looking at vendors

    Governance model, approval workflow, localisation depth, personalisation ambition, search, accessibility obligations and the integration list. Analyst reports score vendors against fixed criteria. Your requirements decide which of those criteria carry weight for you, and a top ranked platform can still be the wrong answer if your team never uses the capability it wins on.

  3. 3
    Filter the market with the published evaluations

    We use the January 2025 Gartner Magic Quadrant for DXP and both 2025 Forrester Waves as a coverage check, not a verdict. They confirm that a vendor is financially serious and has been reviewed by an independent party. Several capable headless platforms are not evaluated at all, because they fall outside the revenue or scope thresholds those reports apply.

  4. 4
    Build a working proof of concept on your real content

    Two or three finalists, the same three page types, the same media, the same editor. We measure modelling effort, editorial clicks to publish, preview fidelity and API response under a realistic query. This is where platforms that demo identically separate sharply, and it is the only part of the process that tests your content rather than the vendor's.

  5. 5
    Price the whole life cost, not the licence

    Subscription, hosting, front end build, integration work, migration of existing content, editor training and the internal time to run it. Open source platforms such as Strapi carry no licence fee and a real operating cost. Enterprise platforms invert that. We put both on one sheet so the decision is made with the full number visible.

  6. 6
    Migrate in slices with a named owner

    Content model first, then a pilot section, then the long tail, with redirects, metadata and structured data carried across so search performance holds through the change. One named human lead at Dcrayon stays accountable for the whole migration rather than handing it between teams.

How we work

How we run an engagement from Delhi

Dcrayon is headquartered at Netaji Subhas Place in Delhi, India, and CMS selection and implementation work is delivered by the Delhi team. That is worth saying plainly, because it changes how an engagement is run rather than whether it can be run well. We work to your calendar for reviews and workshops, keep the content model and the decision log in a shared workspace so nothing depends on being in a room, and put one named human lead on the engagement who is accountable for the outcome and reachable directly. We hold no reseller agreement and take no commission from any vendor named on this page, so the shortlist we hand you is not shaped by a partnership. Our own build work is with modern headless platforms and with custom .NET and Next.js front ends. Where a requirement points at an enterprise suite we do not implement, we will say so and name what that changes for you.
How we run an engagement from Delhi

What a CMS engagement covers

Scoped so you can take any single part of it and stop there, including the audit.

Content and platform audit

Offered free An inventory of your page types, templates, locales and publishing workflow, with the specific bottlenecks written down. You keep the document whether or not you engage us further.

Vendor shortlist and scorecard

Three finalists, weighted Your requirements weighted against published analyst criteria and against list pricing read from each vendor's own page, so you can see where every score comes from and challenge the weighting.

Content modelling

The part that ages Reusable components, taxonomy, reference structure and localisation strategy. A weak model is the most expensive thing to fix after launch, because every piece of content already conforms to it.

Front end implementation

Composable delivery A decoupled front end wired to the chosen content API, with rendering strategy, caching and preview handled explicitly rather than left to framework defaults.

Migration and redirects

Search performance held Structured migration of existing content, media and metadata, with redirect mapping and schema carried across so hard won organic positions are not reset by the replatform.

Editor enablement

So the platform gets used Training and documentation for the people who publish daily. This is the difference between a modern CMS that cuts publishing effort and one that quietly becomes another system to juggle.

Buyer questions

Questions buyers ask about headless CMS

No. Dcrayon is not evaluated in any Gartner Magic Quadrant or Forrester Wave, and we make no analyst claim of our own. We read those reports as buyers and implementers. Everything on this page is attributed to the report and date it came from so you can verify it independently.

In the Gartner Magic Quadrant for Digital Experience Platforms published on 28 January 2025, Adobe, Acquia and Optimizely were placed in the Leaders quadrant out of 17 vendors evaluated. In The Forrester Wave: Content Management Systems, Q1 2025, which scored 13 vendors on 19 criteria, Contentstack was reported as the only pure headless vendor named a Leader. In The Forrester Wave: Digital Experience Platforms, Q4 2025, published on 19 November 2025, Optimizely, Adobe and Sitecore were named Leaders and Contentstack a Strong Performer.

Not necessarily. Sanity, Storyblok, Strapi, Hygraph and Prismic were not positioned in the January 2025 DXP Magic Quadrant, and several are excellent for the job they are built for. Inclusion depends on the report's scope and its revenue thresholds, so absence tells you about the boundaries of the report as much as about the vendor. Judge unpositioned platforms on a proof of concept, community size, and their own published pricing and documentation.

Only if there is a specific reason. W3Techs data for 4 August 2026 shows WordPress on 41.2 per cent of all websites and 59.1 per cent of the CMS market, and it remains a sound choice for a content led site with one main channel. The case for headless strengthens when you deliver the same content to a website, an app and a commerce front end, when you need serious localisation, or when your editorial workflow is the bottleneck.

Subscription is the visible part and it varies widely. Published entry tiers in August 2026 include Prismic Starter at $10 per month per repository billed annually, Sanity Growth at $15 per seat per month, Strapi Cloud from $35 per month per project, Storyblok Growth at $99 per month, Hygraph Growth at $199 per month and Contentful Lite at $300 per month, with Sitecore and Contentstack quoting on application. The larger cost is usually the front end build, migration and integration work, which is why we price the whole life cost before a decision is made.

MACH Alliance research published in February 2026, based on roughly 600 enterprise IT decision makers across seven markets with MEL Research, reported that 78 per cent of organisations with fully implemented composable technology see clear evidence of return, against 13 per cent of those only beginning the transformation. It also found 92 per cent have implemented or are actively adopting composable technology, and 88 per cent hit obstacles such as legacy systems, integration and skills gaps.

Workshops and reviews are scheduled to your working hours, the content model and every decision are documented in a shared workspace rather than held in conversation, and one named human lead is accountable for the engagement from audit through to launch. Our delivery team sits in Delhi and we do not staff local offices in every market we serve, so where regular physical presence genuinely matters we will tell you before you commit.

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Tell us what you publish today and where it goes. We will send back a written read on your current platform and a shortlist you can challenge.

Get an independent read on your CMS shortlist

Send us your current stack and your requirements. We will map them against the published analyst evaluations and real list pricing, then tell you plainly where your existing platform is fine and where it is holding you back.