The published evidence
What the analyst reports actually say
Analyst placement is a snapshot of a vendor at a moment in time against a fixed set of criteria. It is a useful filter and a poor substitute for a proof of concept built on your own content model.
Gartner Magic Quadrant for Digital Experience Platforms, January 2025
Gartner, Magic Quadrant for Digital Experience Platforms, published 28 January 2025, as cited in the Progress Software press release of 5 February 2025 and summarised by CX Today. Dcrayon is not evaluated in this report and claims no Gartner recognition.
Adobe, Acquia and Optimizely were the three vendors placed in the Leaders quadrant.
OpenText and HCL Software were placed in the Challengers quadrant.
Sitecore, Magnolia, Contentstack and Uniform were placed as Visionaries. Contentstack and Uniform appeared for the first time.
Contentful, Builder.io, Pimcore, Liferay, Progress, Kentico, CoreMedia and Squiz sat in the Niche Players quadrant.
17 vendors were evaluated, by analysts John Field, Irina Guseva, Varsha Mehta and Mike Lowndes.
What CMS owners report in practice
Storyblok, State of CMS 2025, based on a survey of 1,300 CMS users.
Fragmentation, rather than platform choice, is the dominant operational problem in most content estates.
A further group reported delays of a full day or more before content reaches the public site.
The gain reported is editorial throughput rather than raw page speed.
AI capability moved up the essential list compared with the previous year's edition.
The wider market context
Headless is growing quickly from a small base while the monolithic installed estate remains enormous. Both facts should shape a shortlist. The modern platforms are genuinely better for multi channel delivery, and the traditional platforms still have far deeper hiring pools and plugin ecosystems.
Read together, the reports point the same way. Capability parity across the top of the market is high, so the real differentiator has moved to orchestration, governance and how well a platform fits the way your team already works.
List prices next to analyst placementShortlist reference
Prices read from each vendor's own public pricing page in August 2026 and quoted as listed. Analyst placements are from the Gartner Magic Quadrant for Digital Experience Platforms published 28 January 2025, The Forrester Wave: Content Management Systems Q1 2025, and The Forrester Wave: Digital Experience Platforms Q4 2025 published 19 November 2025. Dcrayon is not an analyst firm, holds no analyst rating of its own, and takes no commission from any vendor listed here.
| Feature | Published entry pricing | Latest published analyst position |
|---|---|---|
| Contentstack | ||
| Sitecore | ||
| Contentful | ||
| Storyblok | ||
| Sanity | ||
| Strapi | ||
| Hygraph | ||
| Prismic |
| Feature | Published entry pricing |
|---|---|
| Contentstack | |
| Sitecore | |
| Contentful | |
| Storyblok | |
| Sanity | |
| Strapi | |
| Hygraph | |
| Prismic |
How we run a CMS selection
The order matters. Most failed CMS projects were decided on a demo before anyone modelled the real content, and the cost surfaced two years later as an unbudgeted replatform.
- 1Audit the content you already have
We inventory page types, reusable components, locales, media volume and the number of people who touch content in a month. This single input separates a realistic shortlist from a wish list. Given that 61 per cent of teams run two or more systems, per the Storyblok State of CMS 2025 survey of 1,300 users, the first job is often consolidation rather than purchase.
- 2Write the requirements before looking at vendors
Governance model, approval workflow, localisation depth, personalisation ambition, search, accessibility obligations and the integration list. Analyst reports score vendors against fixed criteria. Your requirements decide which of those criteria carry weight for you, and a top ranked platform can still be the wrong answer if your team never uses the capability it wins on.
- 3Filter the market with the published evaluations
We use the January 2025 Gartner Magic Quadrant for DXP and both 2025 Forrester Waves as a coverage check, not a verdict. They confirm that a vendor is financially serious and has been reviewed by an independent party. Several capable headless platforms are not evaluated at all, because they fall outside the revenue or scope thresholds those reports apply.
- 4Build a working proof of concept on your real content
Two or three finalists, the same three page types, the same media, the same editor. We measure modelling effort, editorial clicks to publish, preview fidelity and API response under a realistic query. This is where platforms that demo identically separate sharply, and it is the only part of the process that tests your content rather than the vendor's.
- 5Price the whole life cost, not the licence
Subscription, hosting, front end build, integration work, migration of existing content, editor training and the internal time to run it. Open source platforms such as Strapi carry no licence fee and a real operating cost. Enterprise platforms invert that. We put both on one sheet so the decision is made with the full number visible.
- 6Migrate in slices with a named owner
Content model first, then a pilot section, then the long tail, with redirects, metadata and structured data carried across so search performance holds through the change. One named human lead at Dcrayon stays accountable for the whole migration rather than handing it between teams.
How we work
How we run an engagement from Delhi

What a CMS engagement covers
Scoped so you can take any single part of it and stop there, including the audit.
Content and platform audit
Offered free An inventory of your page types, templates, locales and publishing workflow, with the specific bottlenecks written down. You keep the document whether or not you engage us further.
Vendor shortlist and scorecard
Three finalists, weighted Your requirements weighted against published analyst criteria and against list pricing read from each vendor's own page, so you can see where every score comes from and challenge the weighting.
Content modelling
The part that ages Reusable components, taxonomy, reference structure and localisation strategy. A weak model is the most expensive thing to fix after launch, because every piece of content already conforms to it.
Front end implementation
Composable delivery A decoupled front end wired to the chosen content API, with rendering strategy, caching and preview handled explicitly rather than left to framework defaults.
Migration and redirects
Search performance held Structured migration of existing content, media and metadata, with redirect mapping and schema carried across so hard won organic positions are not reset by the replatform.
Editor enablement
So the platform gets used Training and documentation for the people who publish daily. This is the difference between a modern CMS that cuts publishing effort and one that quietly becomes another system to juggle.
Recent web platform work
Selected projects from our web development practice.
Questions buyers ask about headless CMS
No. Dcrayon is not evaluated in any Gartner Magic Quadrant or Forrester Wave, and we make no analyst claim of our own. We read those reports as buyers and implementers. Everything on this page is attributed to the report and date it came from so you can verify it independently.
In the Gartner Magic Quadrant for Digital Experience Platforms published on 28 January 2025, Adobe, Acquia and Optimizely were placed in the Leaders quadrant out of 17 vendors evaluated. In The Forrester Wave: Content Management Systems, Q1 2025, which scored 13 vendors on 19 criteria, Contentstack was reported as the only pure headless vendor named a Leader. In The Forrester Wave: Digital Experience Platforms, Q4 2025, published on 19 November 2025, Optimizely, Adobe and Sitecore were named Leaders and Contentstack a Strong Performer.
Not necessarily. Sanity, Storyblok, Strapi, Hygraph and Prismic were not positioned in the January 2025 DXP Magic Quadrant, and several are excellent for the job they are built for. Inclusion depends on the report's scope and its revenue thresholds, so absence tells you about the boundaries of the report as much as about the vendor. Judge unpositioned platforms on a proof of concept, community size, and their own published pricing and documentation.
Only if there is a specific reason. W3Techs data for 4 August 2026 shows WordPress on 41.2 per cent of all websites and 59.1 per cent of the CMS market, and it remains a sound choice for a content led site with one main channel. The case for headless strengthens when you deliver the same content to a website, an app and a commerce front end, when you need serious localisation, or when your editorial workflow is the bottleneck.
Subscription is the visible part and it varies widely. Published entry tiers in August 2026 include Prismic Starter at $10 per month per repository billed annually, Sanity Growth at $15 per seat per month, Strapi Cloud from $35 per month per project, Storyblok Growth at $99 per month, Hygraph Growth at $199 per month and Contentful Lite at $300 per month, with Sitecore and Contentstack quoting on application. The larger cost is usually the front end build, migration and integration work, which is why we price the whole life cost before a decision is made.
MACH Alliance research published in February 2026, based on roughly 600 enterprise IT decision makers across seven markets with MEL Research, reported that 78 per cent of organisations with fully implemented composable technology see clear evidence of return, against 13 per cent of those only beginning the transformation. It also found 92 per cent have implemented or are actively adopting composable technology, and 88 per cent hit obstacles such as legacy systems, integration and skills gaps.
Workshops and reviews are scheduled to your working hours, the content model and every decision are documented in a shared workspace rather than held in conversation, and one named human lead is accountable for the engagement from audit through to launch. Our delivery team sits in Delhi and we do not staff local offices in every market we serve, so where regular physical presence genuinely matters we will tell you before you commit.
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Send us your current stack and your requirements. We will map them against the published analyst evaluations and real list pricing, then tell you plainly where your existing platform is fine and where it is holding you back.





