We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach web development
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Web Applications
Interactive products that work Single-page applications, dashboards, and complex interfaces built with modern frameworks. Responsive experiences across all devices.
Step 2: Design Implementation
Pixel-perfect from Figma to browser We translate design files into clean, maintainable code. Animations, interactions, and responsive behavior match designer intent exactly.
Step 3: Performance Optimization
Speed up existing sites Slow frontends lose users. We audit, identify bottlenecks, and implement fixes that measurably improve load times.
Step 4: Component Libraries
Consistency across products Documented, reusable UI components ensure visual and functional consistency. Design systems that scale with your organization.
Our Web Development methodology
What separates a Dcrayon web development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.0% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Web Development engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current web development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,000-6,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Web Development audit
A senior strategist reviews your current web development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
-71%
Page load time reduction
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic web development agency.
Component-Based Architecture
We build reusable UI components that scale with your product. New features assemble from tested building blocks instead of coded from scratch.
Mobile-First Responsive Design
Every interface works on phones first, then scales up. We test across device sizes and ensure touch interactions feel native on smaller screens.
Performance-Obsessed Development
We optimize bundle sizes, implement code splitting, and lazy load components. Your users get fast loads regardless of connection speed.
Accessibility Built Into Process
WCAG compliance isn't an afterthought. We use semantic HTML, proper ARIA labels, keyboard navigation, and screen reader testing throughout.
Modern Framework Expertise
React, Vue, Angular, or Svelte, we work with whatever fits your team. Our developers stay current with framework updates and best practices.
Cross-Browser Testing
We test in Chrome, Firefox, Safari, and Edge. Legacy browser support gets scoped upfront so there are no surprises.
FAQ
Questions & answers
What growth-stage businesses ask us about web development before signing.
We have strong expertise in React, Vue.js, and Angular. For simpler projects, we also work with vanilla JavaScript. Framework choice depends on your existing stack and team skills.
We use TypeScript for type safety, ESLint for code standards, and Prettier for formatting. Pull requests require code review. Automated checks run on every commit.
Absolutely. We're experienced working alongside backend developers, defining API contracts, and integrating with various backend technologies.
A marketing website takes 4-8 weeks. A web application with user accounts typically runs 10-16 weeks. Large-scale products can extend longer based on complexity.
We can do both. Many clients come with designs from their team, and we implement them. Others need us to handle UI/UX design before development.
Get your Dcrayon Score
Free diagnostic of your web development performance and the 90-day plan to close the gap.