We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Drupal Development
Custom modules and themes We build Drupal sites that content editors actually enjoy using. Clean admin interfaces, logical content structures, and workflows that match how your team works.
Step 2: Performance Tuning
Speed that converts visitors Slow sites lose customers. We optimize database queries, implement caching strategies, and configure CDNs to deliver your pages faster than competitors.
Step 3: Drupal Migrations
Move without losing rankings Switching CMS platforms feels risky. We preserve your SEO value, redirect old URLs properly, and ensure your content looks right in the new system.
Step 4: Support Plans
Updates and fixes handled Security patches, module compatibility testing, and quick fixes when something breaks. Our support team responds within 4 hours for urgent issues.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.0% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,000-6,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Drupal Core Contributors on Staff
Our developers actively contribute to Drupal modules and attend DrupalCon. You get fixes and features before they hit mainstream releases.
Sub-3-Second Load Times Guaranteed
Every Drupal site we build passes Core Web Vitals. We use lazy loading, CDN integration, and database query optimization as standard practice.
Security-First Development
We implement role-based access controls, sanitize all inputs, and run automated vulnerability scans. Your site stays protected against common exploits.
Headless and Traditional Options
Whether you need a decoupled React frontend or classic Drupal theming, we build what fits your content team's workflow and technical requirements.
Painless Migration Services
Moving from WordPress, Joomla, or legacy Drupal versions? We handle URL redirects, content mapping, and SEO preservation so nothing breaks.
Training Included in Every Project
Your team learns how to manage content, update modules, and handle basic troubleshooting. We don't leave you dependent on us for simple changes.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Drupal handles complex permission structures, multilingual content, and high-traffic loads better than WordPress. It's built for organizations with multiple content types, strict access controls, and compliance requirements. WordPress works well for blogs and small sites, but Drupal scales without plugin conflicts or security patches breaking functionality.
A standard corporate website takes 8-12 weeks from discovery to launch. Complex builds with custom modules, integrations, or migrations can extend to 16-20 weeks. We provide detailed timelines during the scoping phase based on your specific requirements and content volume.
We monitor Drupal security advisories and apply patches within 48 hours of critical releases. Our maintenance plans include testing updates on staging environments before pushing to production. You never have to worry about being caught off guard by vulnerabilities.
Yes, we regularly connect Drupal with Salesforce, HubSpot, SAP, custom ERPs, and payment gateways. Drupal's API-first architecture makes integrations straightforward. We document all connections and provide monitoring dashboards so your team can track data flows.
We provide monthly maintenance packages that include security updates, module updates, performance monitoring, and up to 8 hours of content or feature changes. Most clients use 4-6 hours monthly for minor tweaks and save the rest for larger quarterly improvements.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.