We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach content marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Content Audit
Review current practices Assessment of existing content for ethical concerns. Identify claims that need substantiation, disclosure gaps, and opportunities for improvement.
Step 2: Guidelines Development
Establish standards Content ethics guidelines tailored to your brand and industry. Clear policies your team can follow consistently.
Step 3: Transparent Content
Build trust through honesty Content creation with proper disclosures, defensible claims, and genuine value. Marketing that builds rather than erodes trust.
Step 4: Privacy-Respecting Marketing
Ethical data practices Consent-based tracking, transparent data collection, and privacy-first personalization. Marketing that respects audience preferences.
Our Content Marketing methodology
What separates a Dcrayon content marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Content Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current content marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Content Marketing audit
A senior strategist reviews your current content marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+41%
LTV lift from content strategy
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic content marketing agency.
Ethics as Competitive Advantage
Ethical content marketing builds sustainable trust. We help brands create content that's honest, transparent, and genuinely helpful—the kind that builds long-term customer relationships.
Truthful Claims Only
Exaggerated claims damage credibility when discovered. We create content that makes defensible claims backed by evidence, building trust that compounds over time.
Transparent Practices
Disclosure of sponsored content, honest about affiliate relationships, clear about AI-generated content. Transparency that keeps you compliant and trustworthy.
Genuine Value Focus
Content should help your audience, not just manipulate them into buying. We create content that provides real value—building goodwill that translates to sales.
Data Privacy Respect
Ethical content marketing respects user data. We implement consent-based tracking, honest data collection, and privacy-respecting personalization.
Inclusive Content Creation
Content that represents and respects diverse audiences. Accessibility, representation, and sensitivity in messaging that expands rather than excludes your audience.
FAQ
Questions & answers
What growth-stage businesses ask us about content marketing before signing.
Trust drives long-term business success. Ethical content builds genuine relationships that create repeat customers and referrals. Short-term manipulation tactics damage these relationships.
Truthfulness of claims, transparency about sponsorship and affiliations, respect for user privacy, accessibility for all audiences, and avoidance of manipulative tactics. We help you navigate these considerations.
Clear, prominent disclosure following FTC guidelines and platform requirements. We believe proper disclosure actually builds trust rather than undermining it—audiences appreciate honesty.
Absolutely—often more effective long-term. Ethical content builds genuine trust, earns organic sharing, and creates sustainable customer relationships. The short-term gain from manipulation isn't worth the long-term cost.
Transparency about AI involvement where appropriate, human review for accuracy and quality, and ensuring AI tools are used to enhance rather than replace human creativity and judgment.
Get your Dcrayon Score
Free diagnostic of your content marketing performance and the 90-day plan to close the gap.