We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Custom Development
Built for your needs Bespoke enterprise web applications designed to your specifications. Complex workflows, custom logic, and unique requirements handled.
Step 2: System Integration
Connect everything Integration with ERP, CRM, legacy systems, and third-party services. Your new application works seamlessly with existing infrastructure.
Step 3: Security & Compliance
Enterprise-grade protection Security architecture, compliance implementation, and audit preparation. Applications that meet the strictest enterprise requirements.
Step 4: Support & Maintenance
Long-term partnership SLA-based support, proactive monitoring, and continuous improvement. Keep your enterprise application running smoothly.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
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WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Enterprise Application Experience
We've built web applications for Fortune 500 companies and large enterprises. Understanding complex requirements, security standards, and enterprise integration needs shapes how we approach every project.
Security-First Architecture
Enterprise applications need enterprise security. We implement role-based access, audit logging, encryption, and compliance-ready architecture from day one - not bolted on later.
Scalable Infrastructure
Your application needs to handle growth. We build on cloud-native architecture that scales automatically, handles traffic spikes, and maintains performance as your user base expands.
Integration Expertise
Enterprise apps don't exist in isolation. We connect to SAP, Salesforce, legacy systems, and internal tools. API-first development that plays well with your existing technology stack.
User Experience Focus
Enterprise software doesn't have to be painful. We design intuitive interfaces that employees actually want to use - reducing training time and increasing adoption rates.
Compliance Ready
GDPR, SOC 2, HIPAA - we understand enterprise compliance requirements. Applications built to pass security audits and meet regulatory obligations.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
We work with React, Angular, Vue for front-end; Node.js, .NET, Java for backend; and AWS, Azure, or GCP for infrastructure. We match technology to your requirements and existing stack, not our preferences.
Depends on complexity. MVP or first phase typically takes 3-6 months. Full enterprise applications with integrations and advanced features need 6-12 months. We deliver incrementally so you see progress.
Absolutely - we often augment internal teams or work alongside them. Clear communication protocols, code reviews, and knowledge transfer ensure smooth collaboration.
Security is built in from architecture phase. Penetration testing, security code reviews, compliance documentation, and ongoing vulnerability monitoring. We work with your security team throughout.
We offer SLA-based support packages covering bug fixes, security updates, feature enhancements, and performance optimization. Your application stays healthy long after initial development.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.