We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Content Optimization
Create what resonates Content analysis and optimization based on what drives engagement. Learn what your audience responds to and create more of it.
Step 2: Community Management
Build real connections Response strategies, conversation starters, and community cultivation. Turn passive followers into active participants.
Step 3: Posting Strategy
Right time, right format Optimal posting schedules, content mix, and format selection. Maximize reach and engagement with strategic timing.
Step 4: UGC Campaigns
Let followers participate User-generated content initiatives that build community while creating authentic content. Turn customers into advocates.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Engagement That Converts
Followers mean nothing without engagement. We focus on building audiences that interact, share, and eventually buy—not vanity numbers that look good but don't impact revenue.
Platform-Specific Tactics
Instagram engagement differs from LinkedIn which differs from Twitter. We develop platform-specific strategies based on how each audience actually interacts with content.
Quality Over Quantity
1,000 engaged followers beat 10,000 passive ones. We help you build communities of people genuinely interested in your brand, not bought followers or engagement pods.
Sustainable Growth Patterns
Viral spikes feel good but don't last. We build consistent engagement patterns that compound over time—sustainable growth that becomes a reliable business asset.
Community Building Focus
Engagement isn't just about your posts—it's about building community. We help you foster discussions, user-generated content, and brand advocacy among your followers.
Algorithm Understanding
Engagement drives reach on every platform. We understand how each algorithm rewards interaction and design content strategies that work with these systems, not against them.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Depends on platform and follower count. Instagram: 3-6% is good for most brands. LinkedIn: 2-4%. Twitter: 0.5-1%. We benchmark against your industry and set realistic targets based on your starting point.
Better content, strategic posting times, genuine community interaction, and tactics that encourage response. No engagement pods, no fake comments, no shortcuts that hurt you long-term.
Comments and shares indicate stronger engagement than likes. Saves (on Instagram) show content value. Click-throughs matter for business outcomes. We track the metrics that correlate with actual business results.
Initial improvements visible within 4-6 weeks. Significant sustainable improvements by month 3-4. Building genuine community takes time—expect 6+ months for major transformation.
Absolutely—engaged followers are more likely to buy. They trust your brand, see your content regularly, and are warmer to sales messages. Engagement is a leading indicator of revenue potential.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.