We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Strategy Development
Plan with purpose Comprehensive digital marketing strategies for real estate projects. Market analysis, channel planning, and budget allocation based on your goals and constraints.
Step 2: Audience Research
Know your buyers Buyer persona development, segment analysis, and journey mapping. Understand who your buyers are and how they make decisions.
Step 3: Competitive Analysis
Benchmark the market Competitor digital presence audit, messaging analysis, and positioning recommendations. Find your differentiation in crowded markets.
Step 4: Implementation Planning
From strategy to action Quarterly campaign plans, content calendars, and execution timelines. Clear roadmaps your team can follow to achieve results.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,500-8,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Real Estate Strategy Specialists
We've built marketing strategies for 50+ real estate projects. Understanding property buyer psychology, RERA requirements, and the months-long consideration period shapes every strategy we develop.
Data-Driven Planning
Strategy built on market data - competitor analysis, keyword research, audience insights, and channel performance benchmarks. No guesswork, just informed decisions about where to invest.
Buyer Segment Targeting
First-time buyers, investors, and upgraders need different messages. We segment your audience and create strategies that speak to each group's motivations and concerns.
Full-Funnel Design
Real estate buyers research for months. We design strategies that build awareness, nurture consideration, and capture decision-stage intent. Every stage of the journey planned.
Channel Mix Optimization
Facebook for discovery, Google for intent, YouTube for virtual tours, retargeting for nurturing. We allocate budget across channels based on what drives results for your project type.
Implementation Roadmap
Strategy means nothing without execution. We deliver quarterly plans with specific campaigns, content calendars, and budget allocations. Clear direction your team can follow.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Market analysis, competitor mapping, audience segmentation, channel selection, content planning, budget allocation, and KPI definition. A complete roadmap from current state to goals.
Longer consideration periods, higher stakes decisions, RERA compliance requirements, and visual-heavy content needs. Real estate buyers research extensively before site visits - strategy must address each research stage.
Both have roles. Digital captures research-stage buyers and provides targeting precision. Traditional builds broad awareness, especially for luxury and premium segments. We recommend integrated strategies.
Typically 1-3% of project value over the sales period. New launches need heavier initial investment. Established projects can optimize for efficiency. We build strategies within your actual budget constraints.
Quarterly strategy reviews with monthly tactical adjustments. Market conditions, inventory levels, and competitive activity change - strategy should adapt. We build in flexibility while maintaining direction.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.