We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: B2B Lead Generation
Reach decision makers Multi-channel campaigns targeting procurement, engineering, and operations professionals. Qualified leads from companies with real manufacturing needs.
Step 2: Technical SEO
Get found for specifications Optimization for technical searches—materials, capabilities, tolerances, and certifications. Rank when engineers research suppliers.
Step 3: Content Marketing
Demonstrate expertise Technical content, capability guides, and case studies. Build credibility with engineering-minded buyers through substance.
Step 4: Trade Show Marketing
Maximize event ROI Pre-show outreach, booth traffic campaigns, and post-show nurturing. Integrate digital with your trade show presence.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Manufacturing Industry Focus
We've worked with 30+ manufacturers—from auto components to industrial machinery. Understanding long B2B sales cycles, technical buyer personas, and OEM/distributor relationships shapes our approach.
B2B Lead Generation
Manufacturing sales are B2B. We target procurement managers, engineers, and plant managers who make purchasing decisions. Qualified leads from companies that actually need your products.
Technical Content Strategy
Manufacturing buyers need specifications, capabilities, and technical validation. We create content that addresses engineering questions and builds confidence in your manufacturing capabilities.
Search Intent Capture
When engineers search for specific materials, tolerances, or capabilities, they have real projects. We capture these high-intent searches with targeted campaigns and optimized content.
Long-Cycle Attribution
Manufacturing sales take months. We track touchpoints across the entire journey—understanding which content and channels influence decisions made weeks or months later.
Trade Show Integration
Manufacturing still values in-person connections. We integrate digital marketing with trade show presence—pre-show outreach, booth traffic generation, and post-show follow-up.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Absolutely. 67% of B2B buyers use search before contacting suppliers. Manufacturing buyers research online even for industrial products. Digital presence influences whether you make the shortlist.
Google Search captures specification searches and capability inquiries. LinkedIn reaches engineers and procurement. Industry directories still matter. Trade publication partnerships build credibility. We prioritize based on your products and target industries.
Technical content that answers engineering questions. SEO for specification-related searches. LinkedIn targeting by job title and industry. Trade show integration. Multi-touch attribution to understand the full journey.
We help Indian manufacturers reach global buyers and multinationals find Indian suppliers. Export-focused SEO, international trade directories, and campaigns targeting overseas procurement teams.
Initial leads within 4-8 weeks from paid campaigns. SEO takes 4-6 months due to technical keyword competition. Full pipeline development needs 6-12 months given manufacturing sales cycles.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.