We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Social Media Marketing
Make them hungry Instagram and Facebook content that showcases your food beautifully. Reach local food lovers with mouth-watering posts and stories.
Step 2: Local SEO
Get found nearby Google Business optimization, local search rankings, and Maps visibility. Appear when hungry customers search for restaurants in your area.
Step 3: Delivery Platform Optimization
Stand out on apps Zomato and Swiggy listing optimization, ad campaigns, and review management. Maximize visibility where customers order.
Step 4: Direct Ordering
Build owned channels Website ordering setup, loyalty programs, and campaigns that drive direct orders. Reduce platform commission dependency over time.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.6% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-600 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Restaurant Marketing Specialists
We've helped 60+ restaurants increase online orders and foot traffic. Understanding food photography, delivery platform dynamics, and seasonal menu marketing shapes our approach.
Hyperlocal Targeting
Restaurants serve local customers. We target people within delivery radius, commuters passing by, and residents in nearby neighborhoods. No wasted budget on people who can't order.
Food Photography Standards
Bad food photos kill conversion rates. We know what makes food look irresistible—lighting, styling, and composition that makes viewers hungry. Either we coordinate shoots or guide your team.
Multi-Platform Presence
Customers order through Zomato, Swiggy, your website, or walk in. We optimize presence across platforms—listings, reviews, and direct ordering channels working together.
Review Management
Restaurant reviews directly impact orders. We help you generate more positive reviews, respond to feedback professionally, and build the reputation that converts browsers to customers.
Order Attribution
Track which campaigns drive actual orders, not just clicks. We connect marketing spend to revenue so you know exactly what's working and what's wasting money.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Instagram and Facebook drive discovery—people browse food content. Google captures 'restaurant near me' searches. Zomato and Swiggy ads reach people actively looking to order. We prioritize based on your location and cuisine type.
Build direct ordering presence to reduce platform fees. Use platforms for discovery but encourage direct orders through your website. Loyalty programs and exclusive offers for direct customers. We balance platform visibility with owned channel development.
Most successful restaurants invest 5-8% of revenue in marketing. New restaurants or those building delivery presence may need more initially. We help you set budgets based on your growth goals and margins.
Critical—food is visual. Professional photos can increase conversion rates 30-50% versus phone snaps. Worth the investment for menu staples and signature dishes. We coordinate shoots or provide detailed guidance.
Yes—Zomato and Swiggy listings need optimization like websites. Proper categories, complete menus, updated photos, and review management. We optimize platform presence alongside your owned marketing.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.