We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: B2B Lead Generation
Reach decision makers Multi-channel campaigns targeting procurement and supply chain professionals. Qualified leads from businesses with ongoing transport needs.
Step 2: Search Marketing
Capture active demand Google Ads for route-specific and service-specific searches. Reach businesses actively looking for logistics providers.
Step 3: Content Marketing
Build industry authority Case studies, shipping guides, and trade compliance content. Position your company as a knowledgeable logistics partner.
Step 4: LinkedIn Campaigns
Target the right titles Sponsored content and lead gen forms reaching supply chain professionals. Account-based marketing for enterprise prospects.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,500-8,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Logistics Industry Experience
We've worked with freight forwarders, last-mile delivery companies, and B2B transport providers. Understanding the logistics buying process—RFQs, rate comparisons, and contract negotiations—shapes our lead generation approach.
B2B Lead Focus
Logistics is B2B. We target procurement managers, supply chain directors, and business owners who make shipping decisions. Qualified leads from companies that need ongoing transport services.
Long Sales Cycle Strategy
Logistics contracts aren't impulse purchases. We build nurture campaigns that educate prospects over weeks or months until they're ready to request quotes and compare providers.
Search Intent Capture
When businesses search 'freight forwarding Mumbai to Dubai' or 'cold chain logistics Delhi', they have immediate needs. We capture these high-intent searches with targeted campaigns.
Case Study Content
Logistics buyers want proof of capability. We create case studies showing successful shipments, on-time delivery rates, and problem-solving examples that build credibility with prospects.
LinkedIn B2B Outreach
Decision makers in logistics are on LinkedIn. We run targeted campaigns reaching supply chain professionals at companies that match your ideal customer profile.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Google Search captures businesses with immediate shipping needs. LinkedIn reaches supply chain decision makers. Content marketing builds long-term authority. Industry directories still matter for logistics. We prioritize based on your service type.
Search campaigns targeting specific routes and cargo types. LinkedIn outreach to import/export businesses. Content covering trade compliance and shipping guides. Industry event promotion. Multi-channel approach for complex B2B sales.
B2B logistics leads range Rs 500-2000 depending on service type and target market. Enterprise contracts justify higher acquisition costs. We optimize for lead quality and eventual contract value.
Yes—last-mile has different dynamics than freight. Higher volume, faster decisions, often local focus. We adjust targeting, messaging, and channels for the faster-moving last-mile market.
Initial leads within 4-6 weeks from paid campaigns. SEO takes 4-6 months given B2B keyword competition. Full pipeline development usually takes 6+ months as you build authority and nurture prospects.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.