We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Local Marketing
Reach your neighborhood Google Maps optimization, local SEO, and geo-targeted ads. Get found when people nearby search for fitness options.
Step 2: Social Media
Build fitness community Instagram and Facebook marketing showcasing your facility, classes, and member results. Visual content that inspires action.
Step 3: Lead Generation
Fill your trial slots Trial offer campaigns, lead capture pages, and follow-up sequences. Convert interested prospects into gym visitors.
Step 4: Retention Marketing
Keep members longer Re-engagement campaigns, referral programs, and member communication. Reduce churn and increase lifetime value.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Fitness Industry Specialists
We've helped 35+ gyms and fitness centers grow memberships. Understanding seasonal fluctuations, New Year rushes, and the psychology of fitness commitments shapes our campaigns.
Local-First Strategy
Gym members come from a 5-10km radius. We focus on hyperlocal targeting - Google Maps optimization, local Facebook ads, and neighborhood-specific campaigns that reach people who'll actually visit.
Membership Cost Tracking
We track cost per trial visit, trial-to-membership conversion, and member lifetime value. Know exactly what marketing costs to acquire a long-term member, not just a one-time visitor.
Social Proof Campaigns
Fitness is visual and social. We create member transformation stories, class highlights, and trainer spotlights that showcase real results and community atmosphere.
Offer-Based Marketing
Free trials, founder rates, seasonal discounts - we know which offers work for gyms. Create urgency without devaluing your membership or attracting deal-seekers who'll churn.
Review Generation
Google reviews make or break local fitness businesses. We help you systematically collect reviews from happy members and respond professionally to feedback.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Google Maps and local SEO capture people searching for gyms nearby. Facebook and Instagram reach people interested in fitness. Retargeting brings back website visitors. We prioritize based on your location and competition.
January is your biggest opportunity - we plan campaigns months ahead. Summer sees a dip but pre-wedding fitness campaigns work well. We maintain baseline marketing year-round while capitalizing on peak periods.
Depends on your market. Urban gyms in competitive areas might pay Rs 200-400 per trial booking. Suburban areas with less competition can achieve Rs 100-200. We optimize to your specific economics.
Yes - retention is cheaper than acquisition. We set up re-engagement campaigns for inactive members, referral programs for active ones, and feedback systems that catch issues before cancellation.
Very important. Fitness is aspirational and visual. Strong Instagram presence builds desire. Member community on Facebook builds retention. We handle both acquisition and community building.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.