We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Social Media Marketing
Build brand desire Instagram-first strategies with shopping features, Stories, and Reels. Create the visual presence that fashion audiences expect.
Step 2: Paid Advertising
Reach fashion buyers Meta Ads, Google Shopping, and Pinterest campaigns. Targeting that reaches your ideal customer at each stage of the buying journey.
Step 3: Influencer Partnerships
Authentic endorsements Creator identification, outreach, and campaign management. Build relationships with influencers who genuinely connect with their audiences.
Step 4: E-Commerce Optimization
Convert more visitors Product page optimization, checkout improvements, and mobile experience. Turn your beautiful brand into actual sales.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Fashion Industry Experience
We've grown 25+ fashion and apparel brands from startup to scale. Understanding seasonal collections, trend cycles, and the visual-first nature of fashion marketing shapes every strategy we build.
Visual Content Excellence
Fashion sells through imagery. We know what makes apparel photography convert—styling, lighting, model selection, and post-production that showcases your pieces at their best.
Instagram & Social-First
Fashion discovery happens on social media. We build Instagram strategies that drive brand awareness and sales—feed aesthetics, Stories, Reels, and shopping features working together.
E-Commerce Optimization
Beautiful lookbooks don't matter if your site doesn't convert. We optimize product pages, checkout flows, and mobile experience to turn browsers into buyers.
Influencer Partnership Strategy
Fashion and influencers go together. We identify the right creators for your brand, negotiate fair rates, and manage partnerships that drive authentic engagement and sales.
Seasonal Campaign Planning
Fashion runs on seasons. We plan marketing calendars around collection drops, sale periods, and trend moments. Never scrambling for content when a new season launches.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Instagram remains essential for discovery and brand building. Meta Ads (Instagram + Facebook) drive most fashion e-commerce sales. Google captures search intent. Pinterest works well for considered purchases.
We plan 3-4 months ahead for major collections. Pre-launch teasers, launch campaigns, mid-season content, and end-of-season sale strategies. Each phase has its own approach.
Yes—influencer partnerships are central to fashion marketing. We handle discovery, outreach, negotiation, briefing, and performance tracking. Focus on creators who actually drive sales, not just impressions.
Varies by brand positioning. Premium fashion typically sees 2-3x ROAS due to higher margins. Fast fashion needs 4-5x because of lower margins. We set targets based on your economics.
Critical. Fashion is visual-first. Poor photography kills conversion rates regardless of targeting. We either work with your creative team or connect you with fashion-specialist photographers.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.