We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Hotel Marketing
Fill rooms profitably Search, social, and metasearch campaigns that generate direct bookings. We coordinate with OTA strategies to maximize total revenue.
Step 2: Travel Advertising
Capture trip planners Targeted campaigns reaching travelers during research phase. Destination content and booking-focused landing pages that convert browsers.
Step 3: Reputation Management
Ratings that convert Review generation systems, monitoring, and response management. Strong reviews become your most powerful marketing asset.
Step 4: Visual Content
Visuals that inspire bookings Photography direction, video production, and social content that showcases your property. Guests book what they can imagine experiencing.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.6% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-600 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Travel and Hospitality Specialists
We work with hotels, resorts, and travel companies. Our team understands seasonality, booking windows, and the guest journey from discovery to review.
Revenue Management Integration
Marketing and pricing work together. We coordinate campaigns with your revenue strategy to fill rooms during low periods without discounting peak times.
Review and Reputation Focus
Online reviews make or break hospitality. We implement review generation and help you respond professionally to build ratings that drive bookings.
Visual Content Expertise
Travel sells through imagery. We direct shoots, create video, and optimize visuals across booking platforms and social media.
OTA and Direct Booking Balance
You need OTA visibility but want direct bookings. We optimize both, using OTA marketing for awareness while driving repeat guests directly.
Local and Destination Marketing
We target both local guests and travelers researching destinations. Campaigns adapt based on where prospects are in trip planning.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
We adjust campaign intensity and messaging based on booking patterns. Shoulder season focuses on value messaging. Peak season shifts to availability urgency.
Both matter. OTAs provide discovery and reach. Direct booking campaigns target known guests with better margins. Strategy is using OTA for discovery while capturing repeats directly.
Google Search captures high-intent planners. Instagram builds desire through visual content. Email retains past guests. Metasearch drives price-comparison shoppers.
Critical. Most travelers check reviews before booking. Properties with higher ratings outperform competitors in visibility and conversion. Review management isn't optional.
Hotels typically target 8-15x return on ad spend. Restaurants might see 3-6x for reservation campaigns. We set benchmarks based on your average booking value.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.