We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Local Marketing
Own your area Google Business optimization, local SEO, and review management. Get found when customers near you search for what you offer.
Step 2: Lead Generation
Fill your pipeline Paid search, social ads, and landing pages designed for small business budgets. Qualified leads at costs that make sense.
Step 3: Website Services
Your online storefront Small business websites that load fast, look professional, and convert visitors. No bloated features you won't use.
Step 4: Social Media
Build local presence Manageable social media presence on platforms that matter. Content creation and community management scaled to your capacity.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Small Business Focus
We work exclusively with businesses under Rs 10 crore revenue. Understanding bootstrap budgets, owner-operator realities, and growth-stage challenges means we recommend what actually works for small businesses—not enterprise tactics scaled down.
Budget-Conscious Strategies
Every rupee matters when you're small. We prioritize high-ROI channels, avoid vanity metrics, and build marketing that pays for itself. No expensive experiments on your limited budget.
Simple, Clear Reporting
You're running a business, not analyzing spreadsheets. Monthly reports show leads, sales, and ROI in plain language. Know exactly what marketing is doing for your business without decoding jargon.
Quick Wins First
Small businesses need results fast. We identify immediate opportunities—Google Business optimization, review generation, basic SEO fixes—that produce results while building longer-term strategies.
Direct Access
No account manager layers or ticket systems. You talk directly to the people doing your work. Questions get answered same-day, changes happen fast.
Flexible Engagements
Month-to-month contracts, scalable services, and packages that grow with you. We understand cash flow constraints and don't lock you into commitments that don't fit.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
We work with businesses spending Rs 25,000-50,000 monthly on marketing services. Ad spend is separate and can start at Rs 15,000-20,000 monthly depending on your market and goals.
Usually Google (people searching for what you sell) and one social platform where your customers spend time. We don't recommend spreading thin across every channel—focus beats presence.
Quick wins like Google Business optimization show results in 2-4 weeks. SEO takes 3-6 months. Paid ads can generate leads within days once campaigns are live. We set realistic expectations upfront.
We've worked across retail, services, healthcare, professional services, and local businesses. Industry expertise helps, but small business marketing fundamentals apply broadly.
We offer flexible arrangements. Scale down during slow periods, scale up during busy seasons. No penalties for adjusting based on business realities—we've all been there.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.