We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Local SEO
Get found nearby Google Business optimization, local citations, and location-specific content. Rank when patients search for dentists in your area.
Step 2: Paid Advertising
Targeted patient acquisition Google Ads and social media campaigns for dental services. Treatment-specific targeting that reaches patients actively seeking care.
Step 3: Reputation Management
Build trust online Review generation, response management, and social proof building. Turn happy patients into powerful marketing assets.
Step 4: Website Development
Convert visitors to patients Dental websites with appointment booking, service information, and trust signals. Mobile-optimized design that converts.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 3.1% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 800-2,200 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Dental Industry Specialists
We've worked with 40+ dental practices across India - from single-chair clinics to multi-location chains. Understanding patient acquisition, treatment acceptance, and dental-specific regulations shapes everything we do.
Local SEO Focus
Dental patients search locally. We optimize your Google Business Profile, build local citations, and create location-specific content that ranks when someone searches 'dentist near me' in your area.
Call Tracking & Attribution
Most dental leads come via phone calls. We track every call back to its source - know exactly which campaigns generate appointments, not just website visits.
Review Management
Online reviews make or break dental practices. We help you generate more 5-star reviews, respond to feedback professionally, and build the social proof that turns searchers into patients.
Patient-Friendly Websites
Dental websites need to build trust fast. We create sites with clear service information, before/after galleries, doctor credentials, and easy appointment booking - everything patients look for before calling.
Treatment-Specific Campaigns
Implants, orthodontics, and cosmetic dentistry need different marketing approaches than general checkups. We create campaigns matched to each treatment's patient journey and decision timeline.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Google Search and Maps dominate dental patient acquisition - people search when they need a dentist. Social media builds awareness and trust. We prioritize based on your services and target patients.
Most successful practices invest 5-10% of revenue in marketing. New practices or those adding services may need more initially. We help you set budgets based on patient acquisition goals and lifetime value.
Yes - implant and cosmetic dentistry marketing is a specialty. Longer decision cycles need educational content, trust-building, and nurture sequences. Different approach than promoting routine cleanings.
We know what claims you can and cannot make in dental marketing. No false promises, proper disclaimers, and compliant before/after presentations. Your reputation and license stay protected.
Typical results: 30-50% increase in new patient calls within 6 months, improved Google Maps ranking, and better review ratings. Exact outcomes depend on your market competition and starting point.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.