We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Performance Marketing
Profitable growth Paid social and search campaigns optimized for F&B unit economics. Customer acquisition that maintains margins while scaling volume.
Step 2: Subscription Strategy
Recurring revenue Subscription model design, retention optimization, and churn reduction. Build predictable revenue from repeat food and beverage purchases.
Step 3: Content & Creative
Make them hungry Food photography, recipe content, and lifestyle creative that converts. Visual standards that make your products irresistible.
Step 4: Quick Commerce
Capture impulse demand Blinkit, Zepto, and Instamart strategy. Listing optimization and promotion planning that balances platform presence with profitability.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
F&B D2C Specialists
We've grown 20+ food and beverage D2C brands from launch to Rs 1 crore monthly revenue. Understanding subscription models, seasonal demand, and food-specific regulations shapes our strategies.
Subscription Optimization
Most F&B D2C brands need recurring revenue. We build subscription experiences, optimize retention flows, and reduce churn through smart product recommendations and delivery flexibility.
Food Photography Standards
F&B lives and dies by visuals. We know what makes food photography convert - lighting, styling, and composition that makes customers hungry. Mediocre product photos kill conversion rates.
Unit Economics Focus
Customer acquisition cost matters more in low-margin F&B. We track CAC:LTV ratios obsessively and optimize channels that deliver profitable customers, not just cheap traffic.
Seasonal Campaign Planning
F&B has natural demand peaks - festivals, summers, health seasons. We plan marketing calendars that capitalize on these moments while maintaining baseline demand in slow periods.
Quick Commerce Integration
Blinkit, Zepto, and Instamart are reshaping F&B D2C. We help brands balance owned channels with quick commerce presence, maintaining margins while capturing impulse demand.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Instagram and Facebook drive most F&B discovery. Google captures intent for specific products. Influencer partnerships work exceptionally well for food - people trust recommendations for what they eat. We prioritize based on your product type.
Focus on subscription revenue for better LTV, optimize for repeat purchases not just acquisition, and find efficient channels. We track contribution margin per customer, not just revenue growth.
Yes - we've launched new SKUs for established F&B brands and helped startups launch their first products. Pre-launch audience building, launch day campaigns, and post-launch optimization included.
We help with Swiggy Instamart, Blinkit, and Zepto onboarding and optimization. Listing quality, promotions, and reviews management. Balancing platform fees against customer acquisition value.
Critical. Recipe content, usage ideas, and lifestyle association drive discovery and repeat purchases. We create content strategies that make your product part of customers' food routines.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.