We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Impact Reports
Show real results Annual and quarterly reports documenting CSR outcomes with verified metrics. Professional design that stakeholders take seriously.
Step 2: Story Development
Human stories, real impact Employee spotlights, community partner features, and beneficiary stories. Authentic narratives that demonstrate your CSR commitment.
Step 3: Campaign Content
Promote initiatives Launch content, progress updates, and celebration materials for CSR campaigns. Multi-format packages for social, press, and internal channels.
Step 4: Stakeholder Communications
Right message, right audience Tailored CSR messaging for investors, employees, customers, and media. Consistent narrative adapted for each audience's interests.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
CSR Content That Isn't Greenwashing
Audiences spot fake corporate responsibility instantly. We create content around genuine initiatives with real impact metrics - not vague promises that damage credibility.
Impact Storytelling
Numbers matter in CSR communication. We help you document, measure, and communicate real outcomes. How many trees planted, meals served, hours volunteered - specifics that prove commitment.
Stakeholder-Appropriate Messaging
CSR content for investors differs from employee communications or consumer marketing. We tailor messaging for each audience without contradicting your core narrative.
Multi-Channel Distribution
Your CSR story needs to reach annual reports, social media, careers pages, and press releases. We create adaptable content that works across formats and platforms.
Compliance Awareness
ESG reporting requirements are tightening globally. We understand disclosure frameworks and help you communicate CSR initiatives in ways that satisfy regulatory expectations.
Authenticity Audits
Before publishing, we check that claims are defensible. No exaggeration, no misleading comparisons, no cherry-picked data. Content that survives scrutiny from skeptical journalists.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Specificity and honesty. Use exact numbers instead of vague claims. Acknowledge limitations alongside progress. Show ongoing commitment rather than one-time stunts. We help you find the authentic story.
Impact reports with real data, employee volunteer stories, partnership announcements with measurable goals, and behind-the-scenes content showing actual work. Video performs well for emotional connection.
Carefully. Audiences accept that CSR has business value, but leading with 'this helps our brand' undermines sincerity. Lead with impact, acknowledge the mutual benefit honestly if appropriate.
Regular updates beat annual dumps. Quarterly progress reports, monthly volunteer spotlights, and real-time campaign updates keep the narrative alive without overwhelming your content calendar.
Yes - we create content that serves both public communication and formal reporting requirements. Investor-appropriate language, proper disclaimers, and alignment with common reporting frameworks.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.