We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Quizzes & Assessments
Engage and qualify Personality quizzes, knowledge assessments, and diagnostic tools. Interactive experiences that capture attention and generate qualified leads.
Step 2: Calculators & Tools
Useful utilities ROI calculators, savings estimators, and planning tools. Practical interactive content that demonstrates your expertise and value.
Step 3: Product Finders
Guide decisions Interactive recommendation engines that help users find the right product or service. Reduce choice paralysis and increase conversion.
Step 4: Interactive Infographics
Data that moves Clickable, scrollable, explorable data visualizations. Turn static information into engaging experiences users actually explore.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Interactive Content That Works
Quizzes, calculators, and assessments that people actually complete. We design interactive experiences based on what drives engagement in your industry—not generic templates that get abandoned halfway.
Lead Generation Built In
Interactive content collects data naturally. Users exchange information for personalized results. We design flows that capture qualified leads without feeling like forms.
Personalized Results
The magic is in the output. We create result pages that feel genuinely tailored—specific recommendations, custom scores, personalized next steps that make users feel understood.
Mobile-First Design
Most interactive content gets consumed on phones. Touch-friendly interfaces, swipeable elements, and layouts that work on small screens. No pinching or zooming required.
Shareable Outcomes
Great interactive content gets shared. We design result pages with built-in social sharing—formatted for Instagram Stories, LinkedIn, and Twitter. Users spread your content organically.
Analytics Integration
Track every interaction—where users drop off, which paths they choose, what results they get. Data that helps you understand your audience and optimize the experience.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Assessments and calculators outperform quizzes for B2B. Users exchange contact info for valuable, personalized outputs. For B2C, personality quizzes and product finders convert well. We match format to your goals.
Simple quizzes take 2-3 weeks. Complex calculators or assessments with custom logic need 4-6 weeks. We handle strategy, design, development, and testing as a complete package.
Yes—we connect to HubSpot, Salesforce, Marketo, and most major CRMs. Lead data and quiz responses flow directly into your systems. Custom integrations available for other platforms.
Well-designed interactive content sees 70-85% completion rates, far higher than forms or surveys. Poor design drops to 30-40%. We optimize based on user behavior data to maximize completions.
Absolutely. We build on platforms you can manage, or provide ongoing updates as part of maintenance packages. Questions, results, and logic can evolve as you learn what works.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.