We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach web development
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Component Development
Building blocks for marketers Reusable Contentful components for heroes, features, testimonials, pricing, and CTAs. Mix and match to create landing pages without developer help.
Step 2: Conversion Design
Pages that perform Landing page design focused on conversion rate optimization. Mobile-first layouts, clear CTAs, and persuasive structure based on proven patterns.
Step 3: Speed Optimization
Fast equals conversions Image optimization, code efficiency, and caching strategies that deliver sub-2-second load times. Every millisecond matters for conversion rates.
Step 4: Analytics Setup
Track what matters Conversion tracking, event monitoring, and goal setup. Understand visitor behavior and measure landing page performance accurately.
Our Web Development methodology
What separates a Dcrayon web development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.0% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Web Development engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current web development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,000-6,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Web Development audit
A senior strategist reviews your current web development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic web development agency.
Landing Pages That Load Fast
Slow landing pages kill conversion rates. Our Contentful builds deliver sub-2-second load times with optimized images, efficient code, and proper caching. Speed that keeps visitors engaged.
Marketer-Friendly Editing
Your marketing team shouldn't need developers to update landing page copy. We build Contentful components that let marketers edit headlines, images, CTAs, and layouts without touching code.
Built for A/B Testing
Landing pages need constant optimization. Our Contentful architecture supports easy variant creation for testing headlines, images, and page structures. Test more, learn faster.
Form & Analytics Integration
Connected to your marketing stack from day one. HubSpot, Marketo, Google Analytics, and conversion tracking work out of the box. No manual integration headaches.
Mobile-First Conversion Design
62% of landing page traffic comes from mobile. We design and build for phones first - forms that work with thumbs, CTAs that don't get lost, layouts that convert on small screens.
Reusable Component Library
Build once, use everywhere. Hero sections, testimonial blocks, pricing tables, and feature grids that your team can assemble into new landing pages without starting from scratch.
FAQ
Questions & answers
What growth-stage businesses ask us about web development before signing.
Contentful gives you speed, flexibility, and brand consistency that page builders can't match. No bloated code slowing pages down, no template constraints limiting design, and proper version control for your content.
After initial setup, your marketing team can create new landing pages in hours using our component library. No developer queue, no deployment delays. Edit in Contentful, publish when ready.
Yes - we integrate with Optimizely, VWO, or Google Optimize. Create content variants in Contentful, let your testing tool handle traffic splitting. Clean separation between content and experimentation.
Depends on your traffic quality and offer. Our landing page builds typically see 15-30% improvement over template-based pages due to faster load times and better mobile experience. We track and optimize continuously.
Both. Our design team creates conversion-focused layouts, then developers build them in Contentful. Or we can implement designs from your existing creative team. Either approach works.
Get your Growth Intelligence
Free diagnostic of your web development performance and the 90-day plan to close the gap.