We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Strategy Development
Plan before you build Audit your data, identify personalization opportunities, and prioritize by impact. A roadmap that starts with quick wins and builds toward sophisticated personalization.
Step 2: Email Personalization
Beyond merge tags Dynamic content blocks, behavior-triggered campaigns, and product recommendations. Email that adapts to each recipient's interests and actions.
Step 3: Website Personalization
Relevant experiences Landing pages, homepage content, and CTAs that adapt based on visitor behavior, traffic source, and customer status.
Step 4: Testing & Optimization
Prove what works A/B testing frameworks for personalized vs generic content. Continuous improvement based on actual conversion data.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Beyond Basic Segmentation
First-name merge tags aren't personalization. We build content experiences that adapt based on behavior, preferences, and customer journey stage. Real personalization that moves metrics.
Data-Driven Personalization
We use your existing customer data—purchase history, browsing behavior, engagement patterns—to create content that resonates. No guesswork, just data-informed decisions.
Technology Agnostic
Whether you use HubSpot, Marketo, Segment, or custom tools, we work with your stack. Personalization strategy shouldn't require replacing your entire tech infrastructure.
Measured Conversion Lift
Our personalization strategies deliver 20-40% conversion improvements for most clients. We A/B test everything and show you exactly what personalized content performs vs generic alternatives.
Privacy-Compliant Approaches
Personalization that works within GDPR, CCPA, and Indian data protection requirements. First-party data strategies that don't rely on tracking that's being phased out.
Iterative Improvement
We start with high-impact personalization opportunities, measure results, then expand. No massive upfront overhaul—gradual improvements that compound over time.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Segmentation groups users into buckets and shows each bucket different content. Personalization adapts content at the individual level based on behavior and preferences. True personalization is more granular and more effective.
Not necessarily. Basic personalization works with most email and CMS platforms. Advanced personalization needs better tools, but we recommend starting simple and investing in technology only when you've proven the concept works.
Basic personalization (email segments, landing page variants) can be live in 2-4 weeks. Sophisticated behavior-based personalization across your site takes 2-3 months for proper implementation and testing.
At minimum: email engagement data, website behavior, and purchase history. Better personalization comes from adding survey responses, support interactions, and preference center data. We audit what you have and identify gaps.
We compare personalized experiences against generic alternatives through A/B testing. Key metrics: conversion rate lift, engagement increase, and revenue per visitor. Monthly reports show exactly what personalization contributes.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.