We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach social media marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Content Strategy
Build lasting authority Blog posts, guides, and resources optimized for search. Content that attracts organic traffic and establishes your expertise over time.
Step 2: Social Media Strategy
Build engaged community Platform-specific content, community management, and engagement tactics. Reach your audience where they spend time.
Step 3: Integrated Planning
Work smarter together Content calendar that coordinates blog and social efforts. Maximize reach without duplicating work or sending mixed messages.
Step 4: Performance Tracking
Know your numbers Analytics across all channels with business impact attribution. Understand exactly what drives leads and revenue.
Our Social Media Marketing methodology
What separates a Dcrayon social media marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 1.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Social Media Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current social media marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 80-250 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Social Media Marketing audit
A senior strategist reviews your current social media marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+41%
LTV lift from content strategy
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic social media marketing agency.
Different Goals, Different Tactics
Content marketing builds long-term authority. Social media creates immediate engagement. We understand when to use each - and how to make them work together for compound results.
Measurable Business Impact
Both channels should drive revenue, not just vanity metrics. We track leads, conversions, and actual sales from content and social separately. Know exactly what's working and what's not.
Integrated Strategy
Your blog content feeds your social channels. Social engagement informs your content topics. We plan both together, not as separate silos that duplicate effort or send mixed messages.
Data-Driven Decisions
Analytics show which content formats your audience prefers, which social platforms drive traffic, and which topics generate leads. We adjust strategy based on actual performance data.
Realistic Timelines
Content marketing takes 4-6 months to show organic results. Social can generate engagement within days. We set proper expectations so you don't kill a channel before it has time to work.
Budget Allocation Guidance
Should you spend more on content or social? Depends on your sales cycle, audience, and current assets. We help you allocate budget where it'll have the most impact for your specific business.
FAQ
Questions & answers
What growth-stage businesses ask us about social media marketing before signing.
For most B2B companies, start with foundational content, then amplify through social. For B2C with visual products, social might come first. We assess your specific situation before recommending a sequence.
Yes, but with trade-offs. A smaller budget means less frequency or narrower focus. We might recommend one strong blog post weekly plus one social platform rather than spreading thin across everything.
Content creates depth - detailed articles, guides, case studies. Social creates reach - sharing that content, engaging with audience, building community. One without the other limits your results.
Content typically has better long-term ROI because it compounds through SEO. Social has faster short-term results but requires constant effort. Best ROI comes from using both strategically together.
We track channel-specific metrics (traffic, engagement, shares) plus business metrics (leads, conversions, revenue). Monthly reports show which content and which platforms drive actual business results.
Get your Growth Intelligence
Free diagnostic of your social media marketing performance and the 90-day plan to close the gap.