We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach content marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Track Everything
Connect all your content platforms Link your blog, social media, email campaigns, and website analytics into one dashboard. See which pieces drive traffic, generate leads, and convert customers. No more juggling between Google Analytics, social insights, and email reports to understand what's working.
Step 2: Smart Recommendations
Get specific actions, not reports Instead of staring at charts wondering what they mean, you'll get clear next steps. The system analyzes patterns and tells you exactly what to write next, which topics to double down on, and what content formats your audience actually engages with.
Step 3: Content Journey Maps
Follow your audience's actual path Discover how people move through your content before they buy or sign up. See which blog posts lead to case study downloads, or which social posts bring visitors who convert. This shows you where to focus your effort for real business results.
Step 4: Performance Benchmarks
Know if you're improving fast enough Compare your content performance against your own historical data and industry standards. Track month-over-month growth in engagement, leads, and conversions. Get alerts when something underperforms or when a piece unexpectedly takes off so you can respond quickly.
Our Content Marketing methodology
What separates a Dcrayon content marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Content Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current content marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Content Marketing audit
A senior strategist reviews your current content marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+41%
LTV lift from content strategy
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic content marketing agency.
Pre-Built Reporting Templates
Start tracking performance in under 10 minutes with 40+ ready-made dashboards. No configuration headaches or waiting weeks for custom builds.
Content Gap Finder
Identifies exactly which topics your competitors rank for that you don't. Stop guessing what content to create—see the opportunities with search volume attached.
Automated Weekly Recommendations
Every Monday, get 5 prioritized actions based on your actual data. No more staring at graphs wondering what they mean for your strategy.
Real-Time Performance Alerts
When a piece drops 30% in traffic or suddenly spikes, you'll know within 2 hours. Respond before small problems become expensive ones.
Multi-Channel Attribution Tracking
See how blog posts influence email signups, social shares drive conversions, and which formats actually move your revenue needle.
Predictive Content Scoring
Before you hit publish, know if your piece will likely rank in the top 10. Our algorithm analyzes 200+ factors in 3 seconds.
FAQ
Questions & answers
What growth-stage businesses ask us about content marketing before signing.
Standard analytics shows you what happened—pageviews, traffic sources, bounce rates. This service tells you what to do about it. You'll get specific recommendations like "republish this article with updated stats" or "turn this blog post into 3 social assets." Most clients start seeing actionable insights within the first 7 days, not just data dashboards that require a data science degree to interpret.
Absolutely. Small teams actually benefit most because you can't afford to waste time on content that doesn't perform. The system prioritizes your top 3-5 actions each week based on what will move the needle fastest. You're not drowning in 47 different metrics—you're getting a clear playbook. Many solo marketers and small teams across India and globally use this to punch above their weight.
Most businesses see measurable improvements within 60-90 days. That might be 30% more qualified leads from existing content, lower bounce rates, or better conversion on key pages. The faster wins usually come from optimizing what you already have—no need to create 50 new articles first. One SaaS client increased demo requests by 43% in month two just by restructuring their existing content based on the recommendations.
Both, plus media companies, SaaS platforms, professional services, and education brands. The approach adapts to your business model and goals. B2B clients typically focus on lead quality and sales enablement content, while e-commerce clients optimize for product discovery and purchase intent. The analytics identify what works for your specific audience, whether they're buying enterprise software or shopping for consumer products.
Because 70% of content gets zero traffic or conversions. Creating more of what doesn't work just wastes budget. Analytics helps you identify your winners, double down on what's working, and fix what's underperforming. One client stopped producing 12 blog posts monthly and focused on optimizing their best 8 pieces—traffic increased 2.5x. Smarter beats more prolific every time.
Get your Dcrayon Score
Free diagnostic of your content marketing performance and the 90-day plan to close the gap.