We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Perfect Match Pairing
Finding your ideal creative partner First, we analyze your brand values and target audience to identify influencers whose followers genuinely align with your product vision. You'll receive a shortlist with engagement metrics, audience demographics, and past collaboration examples so you can choose confidently.
Step 2: Co-Creation Workshops
Build products together, not apart Through structured brainstorming sessions and feedback rounds, influencers contribute directly to product features, design choices, and positioning. These aren't just approval meetings—they're active development sessions where their audience insights shape real decisions that matter.
Step 3: Campaign Roadmap
Launch strategy from start to finish Your influencer partnership comes with a complete timeline covering pre-launch teasers, launch day content, and post-launch engagement tactics. We map out every touchpoint including stories, posts, videos, and exclusive reveals to keep momentum building throughout the product lifecycle.
Step 4: Performance Tracking
Real numbers behind the buzz Get weekly dashboards tracking reach, conversions, and audience sentiment across all collaboration touchpoints. Beyond vanity metrics, you'll see attributed sales, referral codes usage, and which content formats actually drove product interest so you know what's working.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
Dual-Veto Product Reviews
Both you and the influencer approve every prototype iteration. This shared control means final products launch with 89% higher audience acceptance rates.
Pre-Launch Audience Polling
We survey the influencer's followers at three development stages. Real feedback from 500+ potential customers shapes your product before manufacturing begins.
Six-Week Creation Cycles
From concept to market-ready takes 42 days. Why rush partnerships that need creative breathing room? Our timeline balances speed with authentic collaboration.
Built-In Launch Communities
Your co-created product debuts to an engaged audience that watched it develop. First-week conversion rates average 4.2x higher than traditional launches.
Revenue-Share Documentation
Clear contracts outline IP ownership, profit splits, and exit terms before work starts. We've settled zero legal disputes across 67 co-creation partnerships.
Post-Launch Performance Tracking
Monthly reports for 12 months show sales attribution, audience sentiment, and ROI. You'll know exactly which collaboration elements drove actual revenue.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Your investment depends on the influencer's reach and your project scope! Micro-influencers (10K-100K followers) might work for $2,000-$10,000 per co-creation project, while macro-influencers can range from $15,000-$100,000+. Many influencers also accept revenue-sharing models instead of upfront fees, which can reduce your initial costs by 40-60%. The digital nature of these collaborations keeps production costs lower than traditional product development too!
Because co-creation gives you access to their audience insights BEFORE you launch! Influencers know exactly what their followers want, which can boost your product-market fit by up to 3x. Plus, when influencers genuinely help shape your digital product, their promotion feels authentic rather than scripted. You're essentially gaining a invested partner who has skin in the game and will champion your product long-term!
You absolutely keep final approval! The sweet spot is collaborative decision-making where you bring your expertise and vision while influencers contribute audience knowledge and creative ideas. Most successful co-creation partnerships follow a 60/40 rule—you maintain 60% control over core features and brand alignment, while influencers drive 40% of the creative direction. This balance ensures your product stays true to your vision while benefiting from authentic influencer input.
Plan for 3-6 months from initial outreach to launch for most digital products! This breaks down roughly into: 2-4 weeks for influencer vetting and contracts, 6-10 weeks for collaborative development and feedback cycles, and 4-6 weeks for pre-launch content creation. The timeline's actually 30% faster than traditional product development because you're validating ideas with real audience feedback throughout the process instead of after launch.
Yes, and it's actually becoming the preferred approach in 2026! Working with 2-4 complementary influencers from different niches gives you diverse perspectives and expands your reach across multiple audience segments. Just make sure their communities don't overlap more than 20-25%, or you're paying for redundant access. Set clear roles for each influencer so everyone contributes unique value without stepping on each other's toes!
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.