We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Content Strategy
Engage students and parents Education-focused content calendars with posts, Stories, and Reels. Build an Instagram presence that attracts your ideal students.
Step 2: Lead Generation
Turn followers into applicants Instagram ad campaigns, lead capture tactics, and DM automation. Convert Instagram engagement into admission inquiries.
Step 3: Influencer Partnerships
Student voices matter Collaborations with student influencers and education content creators. Authentic endorsements that resonate with your target audience.
Step 4: Community Building
Create belonging Student community management, alumni engagement, and interactive content. Build the sense of community that drives education decisions.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Instagram for Education
We've grown 30+ education brands on Instagram - from coaching institutes to EdTech startups. Understanding how students and parents use Instagram for education research shapes our strategies.
Student-Parent Dual Targeting
Education purchases often involve both students and parents. We create content strategies that appeal to students while building trust with parents who make payment decisions.
Visual Education Content
Education can be visual. Study tips infographics, success story reels, campus/facility tours, and teacher spotlights. Content that makes learning look achievable and appealing.
Lead Generation Focus
Followers don't pay bills - enrollments do. We design Instagram strategies that drive course inquiries, demo requests, and admission applications, not just engagement.
Student Success Showcasing
Results build trust in education. We help you showcase student achievements, placement records, and learning outcomes in ways that resonate without feeling like bragging.
Admission Season Planning
Education has clear admission cycles. We plan content calendars around application deadlines, exam schedules, and decision-making windows when engagement matters most.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Yes - especially for coaching institutes, EdTech apps, and higher education. Students research options on Instagram. Parents follow to understand what their kids are considering. Both audiences are reachable.
Student success stories, study tips and hacks, teacher/instructor spotlights, campus life glimpses, and course preview content. Mix educational value with social proof and personality.
Compelling content drives profile visits. Clear CTAs direct to inquiry forms. Instagram ads capture interested audiences. DM automation handles initial qualification. Full funnel from content to lead.
Absolutely - Reels get massive reach. Quick study tips, day-in-the-life content, and student testimonials work well in short-form video. We help you create Reels that feel authentic, not forced.
Typical results: 30-50% follower growth in 6 months, 200-500 qualified inquiries monthly (depending on spend), and improved brand recognition among target students and parents.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.