We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach amazon marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Campaign Audit
Find what's draining your budget Start with a complete review of your current Amazon ads. We analyze your ACoS, keyword performance, and bid strategies to identify wasted spend. You'll get a detailed report showing exactly where your money goes and which campaigns need fixing first.
Step 2: Keyword Optimization
Target buyers ready to purchase Refine your keyword targeting by removing non-converting search terms and adding high-intent phrases your competitors miss. We adjust match types and negative keywords weekly based on actual search term data from your campaigns to improve conversion rates.
Step 3: Bid Management
Automated adjustments that actually work Your bids get adjusted based on time of day, competitor activity, and conversion patterns. Instead of set-it-and-forget-it automation, we monitor performance daily and override the algorithm when manual intervention gets better results for your products.
Step 4: Performance Reporting
Clear metrics without the jargon Receive monthly reports showing sales, ACoS, impression share, and ROI broken down by campaign type. Each report includes specific actions we took, results from those changes, and our plan for the next 30 days with projected outcomes.
Our Amazon Marketing methodology
What separates a Dcrayon amazon marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 0.4-0.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Amazon Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current amazon marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 80-300 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Amazon Marketing audit
A senior strategist reviews your current amazon marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic amazon marketing agency.
Real ACOS Reduction
We've helped sellers drop their advertising costs by 30-40% while maintaining sales velocity through bid optimization and keyword pruning.
Weekly Campaign Reviews
Get actual human eyes on your campaigns every 7 days, not monthly check-ins that miss crucial trends and budget waste.
Product Launch Specialists
Rank new listings in 21-28 days using our tested launch sequence that prioritizes profitability over vanity metrics like impressions.
Multi-Marketplace Management
Run campaigns across US, UK, Canada, and EU marketplaces from one dashboard, saving you 15+ hours monthly on logins.
Dayparting That Works
Automatically pause ads during low-conversion hours based on your actual sales data, typically saving 12-18% of daily ad spend.
Brand Defense Monitoring
We track competitor ads on your brand terms daily and adjust bids within 24 hours to protect your organic rankings.
FAQ
Questions & answers
What growth-stage businesses ask us about amazon marketing before signing.
Pricing depends on your monthly ad spend and goals. Most clients invest between 10-20% of their Amazon ad budget for management services. Consider starting with a strategy audit (usually completed within 5-7 business days) to understand what level of support makes sense for your business. This helps you see exactly where your budget goes before committing.
Yes, Dcrayon works with Amazon sellers globally, managing campaigns across multiple marketplaces including US, UK, Europe, and Asia. The team operates across time zones to monitor your campaigns effectively. Over 60% of clients actually sell on Amazon marketplaces outside India, so you'll find strategies tailored to whichever region drives your revenue.
Honest answer: no agency can ethically guarantee specific sales numbers since Amazon's marketplace constantly shifts. What Dcrayon does commit to is transparent reporting every week, strategic adjustments within 48 hours when campaigns underperform, and clear benchmarks based on your category. Expect to see optimization patterns emerge within the first 30 days of active management.
Start with a quick campaign review where you share existing ad data and business goals. Dcrayon analyzes your account structure, keyword performance, and competitor positioning—typically completed within 3-5 days. From there, you'll receive a customized roadmap outlining recommended changes, budget allocation, and projected timelines. Implementation begins once you approve the strategy.
Running effective Amazon campaigns takes roughly 10-15 hours weekly for proper keyword research, bid adjustments, and negative keyword management. Dcrayon handles this ongoing optimization while you focus on inventory, product development, and customer service. Plus, staying current with Amazon's algorithm changes and new ad formats becomes someone else's responsibility, not another item on your already full plate.
Get your Dcrayon Score
Free diagnostic of your amazon marketing performance and the 90-day plan to close the gap.