We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Platform Setup
Your brand's digital home base Launch dedicated spaces where your customers actually want to hang out. We'll configure Discord servers, Facebook Groups, or custom forums with welcome channels, member tiers, and moderation tools. Everything gets branded to match your visual identity and community goals.
Step 2: Engagement Campaigns
Keep the conversation flowing naturally Design weekly challenges, AMAs, and member spotlights that spark real conversations. Our content calendars include discussion prompts, polls, and user-generated content campaigns. You'll receive templates and posting schedules that keep members coming back without feeling forced.
Step 3: Moderation Framework
Safe spaces build stronger bonds Establish clear community guidelines and train your moderation team on response protocols. Set up automated filters for spam, create escalation pathways for conflicts, and implement reputation systems that reward positive contributions. Members feel secure engaging authentically.
Step 4: Growth Analytics
Track what actually matters Monitor member retention rates, conversation depth, and active participation metrics through customized dashboards. Monthly reports highlight which topics resonate, peak engagement times, and ambassador candidates. Data shows you exactly how community translates into brand loyalty and sales.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
24h
turnaround on your diagnostic
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Active Within 6 Hours
Your community manager responds to every mention, comment, and DM within 6 hours. No automation—real conversations that actually sound like you.
90-Day Engagement Roadmap
We map out three months of content themes, member challenges, and conversation starters that turn lurkers into your most vocal advocates.
Real People, Real Stories
Why do some brands feel like movements? We collect and share 8-12 customer stories monthly that spark authentic discussions in your community.
Micro-Communities That Scale
Instead of one massive group, we build 4-6 focused spaces where members with specific interests can geek out and form genuine connections.
Ambassador Programs in 30 Days
We identify your 15-20 most engaged followers and turn them into content creators who drive 40% of community conversations organically.
Cross-Platform Community Sync
Your members hang out everywhere—we maintain consistent conversations across 3-5 platforms so no one feels left out of the loop.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
You'll start seeing your first engaged community members within 3-4 weeks, but building a thriving community typically takes 3-6 months of consistent effort. It's not an overnight thing! The timeline depends on your industry, how active you are, and the platforms you choose. Most brands hit their stride around the 90-day mark when conversations start flowing naturally. Want to know what this timeline would look like for your specific brand?
Absolutely! While we're based in India, we build communities for brands globally across time zones. About 40% of our community-building projects in 2026 are for international clients. Your community members could be anywhere – what matters is creating spaces where they connect authentically. We handle everything from platform setup to moderation strategies that work whether your audience is in Mumbai, Manchester, or Miami.
Huge difference! Followers passively scroll past your content, but community members actively engage, help each other, and become your brand advocates. Think of it this way: 1,000 true community members who discuss, share ideas, and defend your brand are worth way more than 100,000 followers who just double-tap. Real communities create conversations between members, not just between you and them. That's where the magic happens!
Yes, and you'd be surprised how exciting 'boring' can get! We've built vibrant communities around accounting software, industrial equipment, and tax services. People connect over shared challenges, not just flashy products. If your customers face similar problems, they'll engage. One B2B manufacturing client saw 250+ active discussions in their first quarter because members genuinely wanted to share solutions. Every industry has passionate people in it!
Most brands invest anywhere from ₹75,000 to ₹3,50,000 monthly depending on scale and platforms. This typically covers strategy, content creation, moderation, engagement, and analytics. Starting smaller (around ₹1,00,000/month) works great for testing what resonates with your audience before scaling up. The beauty is that strong communities eventually reduce your customer acquisition costs by 25-40% through word-of-mouth. Let's chat about what makes sense for your goals!
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.