We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach web development in Chicago
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Custom WordPress Sites
No templates, no shortcuts Bespoke themes built from scratch to match your brand. Clean code, fast loading, and designs that stand out in Chicago's competitive market.
Step 2: E-Commerce Solutions
WooCommerce done right Online stores with payment processing, inventory management, shipping calculators, and the backend tools you need to run operations smoothly.
Step 3: WordPress Migration
Switch without the headache Moving from Squarespace, Wix, or an outdated CMS? We handle the technical transfer, redirects, and SEO preservation.
Step 4: Ongoing Maintenance
Set it and forget it Monthly updates, daily backups, security monitoring, and performance checks. We catch problems before your customers do.
Our Web Development methodology
What separates a Dcrayon web development engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.0% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Web Development engagement
Scope, pricing model, and the team structure for businesses in Chicago.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current web development performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 2,000-6,000 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Web Development audit in Chicago
A senior strategist reviews your current web development setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
-71%
Page load time reduction
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic web development agency.
Built for Chicago's Pace
We match the Windy City's hustle. Fast turnarounds, direct communication, and no corporate runaround. You'll work with developers who understand Midwest business values.
Security-First Development
Every WordPress site gets SSL, firewall protection, malware scanning, and hardened login security. Chicago businesses are targets - we build sites that hackers bounce off of.
Data You Can Actually Use
We integrate Google Analytics 4, heat mapping, and conversion tracking from day one. Know exactly which pages bring customers and which need work.
Performance That Converts
A 1-second delay costs 7% of conversions. Our WordPress sites load in under 2.5 seconds with optimised images, cached content, and lean code that doesn't bloat.
Design Without Templates
No cookie-cutter themes. Your Chicago business gets custom design that reflects your brand, not a template that 500 other companies already use.
Works on Every Device
72% of Chicago consumers browse on mobile first. We build responsive sites that look sharp on phones, tablets, and desktops - tested across 15+ device sizes.
FAQ
Questions & answers
What businesses in Chicago ask us about web development before signing.
Standard business sites take 5-7 weeks. E-commerce with inventory integration usually needs 8-10 weeks. We've done faster for clients with tight deadlines, but we're upfront about trade-offs. Rush jobs cost more and require your availability for quick feedback.
Both. We've done kickoff meetings over coffee in the Loop and entirely over Zoom. Most clients prefer a mix - initial meeting in person, then video calls for updates. Whatever works for your schedule.
We do this regularly. First step is a site audit - we check code quality, security issues, and performance problems. Some sites need minor cleanup; others need rebuilding from scratch. We'll give you an honest assessment before quoting.
All projects include 30 days of post-launch support for bugs and tweaks. After that, most clients go on a monthly maintenance plan - updates, backups, security monitoring, and a few hours of content changes. Or call us for one-off projects.
We recommend managed WordPress hosting through WP Engine or Kinsta for Chicago businesses - both have US data centers with excellent uptime. If you have existing hosting, we can work with that too, though we might suggest upgrades if it's underpowered.
Get your Growth Intelligence
Free diagnostic of your web development performance and the 90-day plan to close the gap.