We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Social Commerce
Sell where they scroll Instagram and TikTok shop setup, shoppable content creation, and live shopping events. Products discoverable and purchasable within the platforms beauty buyers use.
Step 2: Influencer Programs
Authentic advocacy Influencer identification, outreach, and campaign management. We find creators whose audiences match your customers and measure impact on actual sales.
Step 3: Content Production
Visuals that convert Tutorial videos, product photography, and user-generated content programs. Beauty content that showcases your products effectively across all channels.
Step 4: Retention Marketing
Turn buyers into loyalists Email sequences, replenishment reminders, and loyalty programs. Keep customers coming back for refills and trying new products from your line.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Beauty Industry Digital Expertise
We've grown online sales for cosmetics, skincare, and haircare brands. Like our work with Keratine Professional on Amazon, we understand beauty marketing requires visual excellence.
Social Commerce Specialists
Beauty sells through social. We manage Instagram shops, TikTok content, and influencer programs that turn scrolling into purchasing.
Tutorial and Demo Content
Beauty buyers want to see products in action. We produce how-to videos, before-after content, and application tutorials that demonstrate value.
Influencer Partnership Management
The right influencers move beauty products. We identify creators who match your brand, negotiate partnerships, and measure actual sales impact.
Review and UGC Programs
Beauty shoppers trust other customers. We implement review collection, encourage user-generated content, and showcase social proof.
Subscription and Replenishment
Beauty products run out. We design retention programs that remind customers to reorder and convert one-time buyers into subscribers.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Instagram and TikTok excel for discovery through visual content. Google captures high-intent searches for specific products. Email drives repeat purchases from existing customers. The mix depends on whether you're building awareness or driving immediate sales.
Very important, but quality matters more than quantity. Micro-influencers with engaged followers often outperform celebrities with passive audiences. The key is authentic endorsement from creators whose followers trust their beauty recommendations.
Tutorial and how-to content generates the most engagement. Before-after transformations build credibility. User-generated content adds authenticity. Video consistently outperforms static images for beauty products.
Niche targeting and authentic storytelling. Large brands can't personalize at scale. Focus on specific skin concerns, underserved demographics, or unique ingredient stories. Community building creates loyalty that big brands struggle to replicate.
E-commerce beauty brands typically target 3-5x return on ad spend. Influencer campaigns vary but should generate measurable sales lift. Email marketing often delivers highest ROI through repeat purchase retention.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.