We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews - alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Multi-Stakeholder Mapping
Reach every decision maker Buying committees average 6-10 people across different departments. We identify each role - from technical evaluators to financial approvers - and create targeted content that addresses their specific concerns. LinkedIn Sales Navigator and intent data reveal who's actually involved in the decision.
Step 2: Account-Based Campaigns
Coordinated messaging across touchpoints Your prospects see consistent messages whether they're on LinkedIn, reading industry publications, or visiting your website. We orchestrate email sequences, retargeting ads, and personalized landing pages that work together. Each touchpoint reinforces the previous one without overwhelming your target accounts.
Step 3: Intent Signal Tracking
Know when accounts show interest Platforms like Bombora and 6sense track when companies research topics related to your solution. We monitor these signals to identify accounts actively evaluating options. This timing intelligence lets you engage when they're receptive, not when it's convenient for your sales calendar.
Step 4: Role-Specific Content
Different messages for different roles CFOs care about ROI. IT leaders worry about implementation. End users want ease of use. We develop separate content tracks with case studies, technical briefs, and ROI calculators tailored to each stakeholder. Everyone gets information that matters to their specific evaluation criteria.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey - from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case - the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Growth Intelligence readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Growth Intelligence: six-dimension audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Multi-Stakeholder Message Mapping
Your campaigns speak to finance, ops, and technical buyers simultaneously - reducing consensus-building time by 40% in typical B2B sales cycles.
Committee Engagement Tracking
See which buying committee members engage with your content and when, so your sales team knows exactly who's interested before the first call.
Role-Based Content Streams
We create separate nurture paths for each decision-maker role, ensuring CFOs see ROI data while technical leads get implementation details they actually need.
Executive Sponsor Activation
Your campaigns identify and engage the senior leader who'll champion your solution internally, shortening approval chains that typically add 3-6 months to deals.
Synchronized Touchpoint Timing
Coordinate outreach across all committee members within 72-hour windows, creating collective awareness that moves deals forward faster than sequential selling approaches.
Consensus Content Libraries
Build shareable, internal-facing materials your champions use to convince skeptical colleagues - because 68% of buying decisions happen in meetings you'll never attend.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
Most B2B campaigns targeting buying committees show early engagement signals within 4-6 weeks, but meaningful pipeline impact typically appears around the 3-month mark. Since you're reaching multiple decision-makers rather than just one contact, the cycle is longer but conversion rates are generally 40-60% higher. The timeline varies based on your industry and deal complexity, so we typically recommend planning for a 6-month initial commitment to properly measure ROI.
Traditional B2B marketing often targets a single point of contact, while buying committee strategies simultaneously engage 6-10 stakeholders per account. Isn't it more effective to reach the CFO, IT director, and end-users at the same time? This approach uses account-based tactics, role-specific messaging, and multi-channel orchestration to ensure your message reaches everyone who influences the purchase decision - not just the first person who downloads your whitepaper.
Absolutely. The buying committee approach actually works better across different markets because you can customize messaging by region and role simultaneously. For instance, your content for a CTO in Bangalore might emphasize different benefits than for one in Singapore, while still maintaining consistent campaign architecture. Most platforms now support geo-specific and persona-specific targeting within the same campaign, making global execution much smoother than it was even 2 years ago.
Budget requirements typically run 30-50% higher than single-contact campaigns because you're creating multiple content assets and running parallel engagement streams. A mid-sized B2B company usually invests ₹3-8 lakhs monthly for comprehensive buying committee campaigns, though this scales based on target account volume and deal size. The cost-per-opportunity often decreases significantly since you're generating higher-quality leads with multiple stakeholders already engaged.
They're actually designed specifically for this scenario. Enterprise deals typically involve 7-12 decision-makers and sales cycles of 9-18 months. Buying committee strategies help you maintain engagement across all stakeholders throughout that entire journey, reducing the risk of deals stalling when a single champion leaves or loses influence. Companies using this approach report 25-35% shorter sales cycles compared to traditional lead-gen methods, even in complex enterprise environments.
Get your Growth Intelligence
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.