We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Disclosure Audit
Every post gets verified Your influencer content gets reviewed against FTC guidelines before it goes live. Hashtags, captions, and verbal disclosures are checked for proper placement and clarity. You'll receive a compliance report within 24 hours highlighting any issues that need fixing.
Step 2: Contract Templates
Legal protection built in Access customizable agreements that spell out disclosure requirements in plain English. Templates include mandatory language about sponsored content, affiliate links, and gifted products. Both parties know exactly what's expected before any campaign launches.
Step 3: Creator Education
Training that actually sticks Influencers join a 30-minute onboarding session covering current regulations and real examples of compliant posts. They get a reference guide with approved disclosure phrases and common mistakes to avoid. Questions are answered in a dedicated Slack channel.
Step 4: Performance Tracking
Monitor transparency impact Dashboards show how disclosed posts perform compared to organic content. Metrics include engagement rates, audience sentiment, and comment analysis. Monthly reports reveal whether transparent partnerships are building trust or causing follower drop-off.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
Full Disclosure Tracking
Every sponsored post includes verified #ad tags and disclosure language. We monitor compliance across all platforms within 24 hours of publishing.
Real Results, Real Metrics
Receive unfiltered engagement data—including negative comments and unfollows. We report actual performance, not just the highlights that look good.
Authentic Partnership Matching
We pair you with influencers who genuinely use similar products. If they haven't posted about your category before, we'll tell you upfront.
Audience Quality Audits
Every influencer undergoes follower authenticity checks before campaigns begin. We reject profiles with more than 15% suspicious followers automatically.
72-Hour Content Approval
Review all promotional content before it goes live. Influencers keep their voice while you ensure brand alignment and honesty standards.
Post-Campaign Truth Reports
Get detailed breakdowns of what worked and what flopped within five business days. We include competitor comparison data and actionable next steps.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Look for genuine engagement! Authentic influencers typically have 3-8% engagement rates and respond to comments personally. They'll also have consistent posting history and followers who leave real, detailed comments—not just emojis. Red flags? Sudden follower spikes, generic captions, or promoting 15 different brands in a month. Most authentic creators stick to 4-6 brand partnerships quarterly that align with their actual lifestyle.
Absolutely! FTC guidelines now require clear disclosure within the first 3 seconds of video content and above the fold in posts. Expect to see #ad, #sponsored, or "Paid Partnership" labels prominently displayed. Platforms now auto-flag undisclosed promotions, and penalties can hit $50,000 per violation. Transparency isn't optional anymore—it's built into the system. If you don't see clear disclosure, that's a massive red flag!
Transparent campaigns actually outperform sneaky tactics by 67%! Audiences trust clearly labeled partnerships more, leading to higher conversion rates and better brand loyalty. While hidden promotions might get initial clicks, they tank long-term credibility. Brands using authentic, disclosed influencer partnerships see an average 4.2x ROI compared to 2.1x for non-transparent campaigns. Honesty literally pays better.
You absolutely should! Most reputable influencers provide audience analytics showing follower demographics, engagement patterns, and authenticity scores. Ask for 90-day analytics reports that break down real vs. bot followers—anything above 85% real followers is solid. Many digital services now include third-party verification tools in their packages. Don't be shy about requesting this data upfront!
Because short-term gains aren't worth long-term damage! In 2026, consumers are savvier than ever—92% say they'll boycott brands caught in deceptive marketing. One undisclosed partnership can trigger platform penalties, legal action, and PR nightmares that cost 10x more to fix than doing it right initially. Plus, authentic promotions build communities that stick around and actually buy repeatedly.
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.