We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach digital marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Tracking Setup
Getting the foundations right first Google Analytics 4 and conversion pixels get installed across your site. UTM parameters tag every campaign link. Custom dashboards connect your ad spend to actual revenue. Think of it as building your measurement infrastructure from scratch.
Step 2: Data Analysis
Finding what actually drives sales Monthly deep dives into your campaign performance reveal which channels bring paying customers. Attribution models show the real customer journey. You'll see cost per acquisition, lifetime value, and exactly where your budget works hardest.
Step 3: ROI Reporting
Numbers that tell the story Custom reports delivered in clear language, not jargon. Visual dashboards track revenue against spend for each channel. Every metric ties back to your bottom line. You'll know precisely what each marketing dollar returns.
Step 4: Strategy Adjustments
Optimizing based on real results Data guides where budget shifts go. Underperforming campaigns get refined or cut. High-ROI channels receive increased investment. Quarterly strategy sessions review what's working and map the next moves based on actual performance trends.
Our Digital Marketing methodology
What separates a Dcrayon digital marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.5% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Digital Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current digital marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 300-1,500 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Digital Marketing audit
A senior strategist reviews your current digital marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
4.1x
Pipeline growth for InsightFlow
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic digital marketing agency.
Real-Time Dashboard Access
Track your campaign performance daily, not monthly. See which channels drive actual sales within 24 hours of going live.
Attribution Models That Actually Work
We map every touchpoint from first click to final purchase, showing you the true customer journey across 8+ channels.
Weekly ROI Reports
Get clear profit-and-loss breakdowns every Friday. Know exactly what you spent versus what you earned, presented in plain English.
Custom Conversion Tracking Setup
We install goal tracking in under 48 hours, measuring beyond clicks to actual revenue, lead quality, and customer lifetime value.
Cross-Platform Data Integration
Connect your CRM, email platform, and ad accounts into one view. Stop toggling between five different tools to understand performance.
Automated Underperformer Alerts
Receive instant notifications when any campaign drops below your target ROI. We catch budget drains before they cost you thousands.
FAQ
Questions & answers
What growth-stage businesses ask us about digital marketing before signing.
You'll use this straightforward formula: [(Revenue from campaign - Campaign cost) / Campaign cost] × 100. So if you spent $1,000 and generated $4,000 in sales, that's a 300% ROI! Track your conversion values in your analytics platform, subtract your ad spend, creative costs, and tool subscriptions, then divide by total investment. Most businesses see meaningful ROI data within 60-90 days of consistent tracking.
A solid digital marketing ROI typically ranges from 300-500%, though this varies wildly by industry and channel. Email marketing often crushes it with 400%+ returns, while paid search averages around 200%. Your specific benchmark depends on your profit margins and customer lifetime value. If you're breaking even or seeing negative ROI after 3 months, it's definitely time to reassess your strategy and measurement approach!
Absolutely! You'll track offline conversions through call tracking numbers, unique promo codes, QR codes, or CRM integration. Set up conversion values for phone calls, form submissions, or store visits in your analytics dashboard. About 73% of customer journeys involve multiple channels before purchase, so connecting your digital touchpoints to in-store or phone sales is crucial for accurate ROI measurement.
Because sales numbers alone don't tell you what's working and what's burning cash! Analytics reveal which channels drive your best customers, which campaigns tank, and where to double down your budget. You might discover that 80% of your revenue comes from just 20% of your traffic sources. Without proper measurement, you're flying blind and likely wasting 30-40% of your marketing budget on underperformers.
You'll start seeing initial data within 30 days, but meaningful ROI insights typically emerge after 90 days of consistent effort. Some channels like paid ads show results within 2-4 weeks, while SEO and content marketing need 4-6 months to gain traction. The key is setting up proper tracking from day one so you're capturing every conversion. Want to speed things up? Focus on high-intent channels first while building your longer-term strategies.
Get your Dcrayon Score
Free diagnostic of your digital marketing performance and the 90-day plan to close the gap.