We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How Dcrayon delivers Amazon growth
Four repeatable plays that compound sales + category rank across cycles.
Step 1: Account Compliance
Foundation others skip Brand registry, GST audit, documentation discipline. The unglamorous work that determines your ranking ceiling. GetSetNova went from gaps to Bestseller tier.
Step 2: Listing Optimization
Conversion-focused content A+ content, keyword architecture, backend search terms. Proven Water improved conversion 2-3x from listing upgrades alone.
Step 3: PPC Management
Profitable growth structure One-ASIN-per-campaign, TACoS-calibrated budgets, weekly keyword opportunity audits. Ad spend that builds rank, not just visibility.
Step 4: Reputation Management
Protect and build ratings Negative review responses, Q&A engagement, seller feedback discipline. Star ratings directly impact conversion and ranking.
Our Amazon Marketing methodology
What separates a Dcrayon amazon marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 0.4-0.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Amazon Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current amazon marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 80-300 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Amazon Marketing audit
A senior strategist reviews your current amazon marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3,400%
Sales growth for GetSetNova
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic amazon marketing agency.
48-Hour Listing Turnaround
Get your products live in two days, not two weeks. We handle keyword research, copywriting, and image optimization in one swift process.
A+ Content That Converts
Our enhanced brand content increases conversion rates by 10-15% on average. Real data from 200+ product launches across categories.
Multi-Marketplace Expertise
Scale across Amazon India, UAE, Singapore, and US markets. One team handles localization, compliance, and marketplace-specific requirements for each region.
Backend Search Term Maximization
We use all 249 bytes of backend keywords—most sellers waste 30-40%. Every character works harder to boost your organic ranking.
15-Point Quality Checklist
Each listing passes through our verification system before going live. Catches policy violations, broken bullets, and missing attributes that trigger suppression.
Algorithm Update Monitoring
Monthly listing audits keep you compliant with Amazon's constant changes. We've tracked algorithm shifts since 2018 and adjust your content accordingly.
FAQ
Questions & answers
What growth-stage businesses ask us about amazon marketing before signing.
GetSetNova: 3,400% sales increase, Bestseller in 3 categories. Proven Water: Rank 5 organic, 200% conversion rate improvement. Both verified through SPN reviews and Helium 10 tracking.
Brand registry verification, GST and invoicing audit, listing content that meets Amazon India's category-specific standards. Most agencies skip documentation discipline. We start there because it's what limits your ranking ceiling.
One-ASIN-per-campaign structure across Auto, Broad, and Exact match tiers. TACoS targets calibrated to your margin profile so growth spend doesn't erode unit economics. Weekly opportunity audits surface lower-competition keywords.
Yes. After stabilising on Amazon India, we extended GetSetNova to the North America marketplace. Same compliance and growth framework adapted for USA seller requirements.
Listing and compliance fixes show impact within weeks. Ranking improvements take 3-6 months of consistent work. Proven Water reached rank 5 in 14 months. Sustainable scale, not overnight spikes.
Get your Dcrayon Score
Free diagnostic of your amazon marketing performance and the 90-day plan to close the gap.