We optimise for share-of-answer in ChatGPT, Gemini, Perplexity and Google AI Overviews — alongside traditional performance channels.
How we approach influencer marketing
A team that runs this as part of a full marketing picture, not a one-off boost.
Step 1: Offer Strategy
Design what converts Exclusive offer concepts tailored to influencer audiences. Mechanics that drive urgency without damaging margins or brand perception.
Step 2: Landing Pages
Convert the traffic Custom pages for influencer campaigns. Mobile-optimized, fast-loading, branded to match the collaboration aesthetic.
Step 3: Tracking Setup
Know your ROI Attribution systems that connect sales to specific influencers. Clear reporting on which partnerships deliver results.
Step 4: Code Management
Control distribution Unique codes, usage limits, and expiration management. Protect exclusive offers from unauthorized sharing.
Our Influencer Marketing methodology
What separates a Dcrayon influencer marketing engagement from a generic agency retainer.
Primary channel for this vertical.
We run it as the anchor, not a bolt-on. 2.8% benchmark CTR across live accounts.
Multi-touch attribution model that captures the full journey — from first AI citation to closed sale.
No last-click fiction.
Median across live accounts in this vertical.
Not a projection, not a best-case — the median. Verified in the scoping call.
No junior account managers.
The strategist who scopes the account executes it. Average tenure with clients: 2.6 years.
Most retainers: Rs 3L-6L/month.
Starter engagements from Rs 60K. Fixed scope, quoted in one business day against your Dcrayon Score readout.
What's inside a Influencer Marketing engagement
Scope, pricing model, and the team structure for growth-stage businesses.
Diagnostic
Free Dcrayon Score: 150-factor audit of your current influencer marketing performance. Delivered in one business day with a 90-day roadmap.
Retainer
Senior strategist + execution squad. Weekly cadence. Month-to-month after the first 90 days. Average retainer: Rs 150-800 CPA target.
Sprint
Scoped one-off engagement with a fixed estimate. Best when a single focused sprint will move the needle without ongoing retainer overhead.
Get a free Influencer Marketing audit
A senior strategist reviews your current influencer marketing setup and delivers a 90-day plan in one business day. No obligation, no sales theatre.
+3.4x
ROAS lift via influencer programme
WHY DCRAYON
What makes Dcrayon different
Six things that separate a Dcrayon retainer from a generic influencer marketing agency.
Offer Strategy That Converts
Generic discount codes don't work anymore. We design exclusive offers tied to influencer audiences—limited editions, early access, bundle deals—that create genuine urgency and drive action.
Attribution Built In
Every offer gets unique tracking. Know exactly which influencer drove which sales, calculate real ROI per partnership, and make data-backed decisions about future collaborations.
Margin-Protected Discounts
We structure offers that feel valuable to audiences without destroying your margins. Bundles, gifts-with-purchase, and tiered rewards that maintain profitability while driving volume.
Influencer-Friendly Mechanics
Complicated offers confuse audiences and frustrate influencers. We create simple, shareable mechanics that influencers can explain in 15 seconds and audiences can redeem without friction.
Urgency Without Fakeness
Limited-time offers work, but audiences detect fake scarcity. We create genuine constraints—actual inventory limits, real deadlines, true exclusivity—that drive urgency authentically.
Mobile-First Redemption
Most influencer traffic comes from phones. Our offer pages load fast, forms work with thumbs, and checkout flows convert on mobile. No friction between discovery and purchase.
FAQ
Questions & answers
What growth-stage businesses ask us about influencer marketing before signing.
Depends on your product and margins. Early access works for launches, percentage discounts for commodity products, gift-with-purchase for premium brands, and exclusive bundles for variety. We match offer type to your situation.
Unique discount codes, UTM parameters, dedicated landing pages, or affiliate tracking—we set up attribution that matches your tech stack. Monthly reports show ROI per influencer clearly.
No universal answer. We analyze your margins, competitor offers, and audience expectations. Sometimes 10% beats 25% when paired with the right exclusivity positioning. Strategy matters more than size.
Limited-use codes, time-based expiration, and audience-specific landing pages. We can also structure offers that require influencer verification. Multiple protection layers for high-value exclusives.
Yes—branded landing pages that match influencer aesthetics while maintaining your brand standards. Fast-loading, mobile-optimized, conversion-focused. Ready to receive traffic the moment content goes live.
Get your Dcrayon Score
Free diagnostic of your influencer marketing performance and the 90-day plan to close the gap.