This guide is built for business owners and marketing leaders who need results, not theory. Every chapter ends with specific actions you can take this week.

What Makes This Guide Different

Actionable: Step-by-step instructions, not vague advice
Current: Updated for 2026 with the latest tools and tactics

1. Why most D2C economics are wrong
2. LTV models: historical, predictive, cohort
3. CAC discipline: organic, paid, blended
4. Payback period: the operating metric
5. Contribution margin per order
6. The CFO-readable dashboard
7. About Dcrayon + Next Steps

Who This Is For

This guide works for organisations of all sizes:

Small Businesses (Under Rs 5 Cr revenue)

Founders wearing multiple hats who need clear priorities
Small teams that cannot afford to waste time on wrong tactics
Bootstrapped companies that need high-ROI, low-cost strategies

Mid-Size Companies (Rs 5-50 Cr revenue)

Growing teams building their first dedicated marketing function
Companies scaling from founder-led sales to systematic acquisition
Businesses ready to invest in process and measurement

Large Enterprises (Rs 50 Cr+ revenue)

Marketing teams optimising existing programs for better ROI
Leaders benchmarking their operations against best practices
Organisations standardising processes across multiple teams or regions

Results You Can Expect

Clients who follow this guide typically see:

Clear understanding of what to prioritise and what to ignore
Measurable improvements within 4-6 weeks of implementation
Sustainable systems that continue working over time

How to Use This Guide

Read it straight through once to understand the full picture. Then go back to the chapter most relevant to your current challenge. Each chapter works standalone, but they build on each other.

The D2C Unit Economics Playbook: LTV, CAC, Payback

Read the full guide